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Nathalie BROWN
VP Group CD | YOUNG & RUBICAM
Nathalie has 20 years of experience creating advertising campaigns that connect with people. She has worked across a diverse range of categories, creating work for great brands like Dell, Hampton Inn, Land Rover, Fisher-Price, Verizon Wireless, MasterCard, Burger King, Coca-Cola and Nature Valley. Currently she is VP, Group Creative Director at Y&R NY where she leads the Cirque du Soleil account, one of the most unique Entertainment brands in the world. She also oversees the work for the MTV Staying Alive Foundation. Prior to Y&R, Nathalie was a Creative Director at McCann Erickson. She is a proud graduate of the School of Visual Arts in NYC.
influences
questionnaire
What was your very first job?
Folding sweaters and maintaining the "jean wall” at the GAP.
Please describe, in your own words, what your job is and what work it entails.
I’m a Group Creative Director at Y&R NY. I oversee the Cirque du Soleil and MTV Staying Alive Foundation accounts. We create everything from TV, online advertising, key visuals for shows, brand campaigns and even naming shows!
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
From a young age I had a love of advertising, although I wasn’t aware of it until a counselor at sleep away camp pointed it out to me. He said I could recite commercials or relate people to iconic characters. Camp counselors…they’re GRRREAT!
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Binge watching netflix, going to shows of all kinds, traveling, cooking and eating out at all types of restaurants.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
SEXT life campaign for the MTV staying alive foundation. Knowing that sexting is so popular especially with the use of specific emoji combinations (eggplant+peach/donut+banana/ok hand signal+pointing hand) we created a condom emoji keyboard for people to more easily and comfortably bring up the subject of safe sex. The campaign was launched with a :60 second TV spot as well as social media. The film shows the 3 popular emoji combos having sex in a bedroom, an office and a concert bathroom – each being joined by a condom. The tagline: Make foreplay a threesome. Add a condom.
