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Michael CAMARRA
Assoc. Creative Director | ARNOLD WW
Michael is a creative director at Arnold Worldwide, where he oversees the Hershey account. Before moving to Arnold, Michael worked at Mcgarrybowen where he worked on brands like Reebok, Toblerone, Tassimo, and Aussie. A Pratt institute graduate, Michael originally started as an illustrator before moving into advertising.
influences
questionnaire
What was your very first job?
Very first job was a hot dog vendor outside of a Home Depot. Seriously.
Please describe, in your own words, what your job is and what work it entails.
Overseeing the development of creative ideas and keeping the team inspired.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
As a kid I was an avid scribbler, but I really got the idea that I wanted to do something creative for a living by the time I was in high school. So the natural next step was illustration.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Honestly it’s all over the place. It can be a song, it can be a piece of art, it could be a movie, or a dumb meme. There’s just a constant barrage of stuff, so its a matter of taking note of the truly good stuff that sticks with you.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Reese’s Summer Olympics. It was fun to tack in a completely different direction from all the other sponsors that just took themselves so seriously.
