Matthieu Lorrain is a NYC-based innovator specialized in the development of creative technologies and interactive experiences.
Matthieu is currently the Creative Innovation Lead at the ZOO, Google’s global think tank for brands and agencies. He drives the incubation of cutting edge experiences and helps top brands push the boundaries of creativity. His R&D work has led to the development of advertising campaigns for L’Oreal, Playstation, Motorola, Ford, AMEX, Renault, Unilever, Nestlé, AT&T and Google. His past projects have won several global awards and have been featured in various media such Fast Company, the Verge, PSFK, Ad Week, Mashable and Gizmodo.
influences
questionnaire
What was your very first job?
Construction worker in a silicon chip factory.
Please describe, in your own words, what your job is and what work it entails.
My job is to translate technology into creativity in order to help brands and agencies build epic s***.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
It is all coming back from my days in the euro underground rave scene in the early 2000s. I quickly decided that i wanted to be part of it as a creator, not just a spectator. From there, I started playing with design, digital art, interactive video and ultimately creative technology as a whole.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I find inspiration by:
- watching silly movies
- going to galleries
- reading sci-fi
- browsing pinterest
- reading createch blogs
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Exploring the future of Augmented Reality movies with ZOO Hologram HERE.