Kayako Kobayashi has been the Creative Director of advertising, branding, and digital marketing at firms such as Xcel Brands, DesignKK, and Joe Fresh. During her career, she has overseen projects and campaigns for LVMH, Harry Winston, Brooks Brothers, Coach, Nancy Gonzalez, Rolex and the Plaza Hotel. Kayako is known for creating elegant branding for luxury products ranging from fashion and jewelry to residences and spirits. She has also transformed the branding for several mass-market fashion companies, such as Isaac Mizrahi and Joe Fresh. Originally born in Tokyo, Kayako has lived in Japan, the UK, and the US. She currently resides in Brooklyn with her husband and 2-year-old son.