Creative director, photographer and film maker helping businesses build irresistible brand worlds. Fueled by a fascination with aesthetics, stories and human motivation. Korean-Egyptian, born in Seoul and raised in Berlin and rural Germany, New Yorker for two decades.
questionnaire
What was your very first job?
Commissions for large-scale murals at age 14.
Please describe, in your own words, what your job is and what work it entails.
Compressing a brand universe into a kernel, then exploding it.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
All kids love drawing. I never stopped.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
Obsessed with reading contemporary and classic fiction.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
Always what I’m working on right now.