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Einav JACUBOVICH
VP Creative Director | PUBLICIS
I’m a creative director at Publicis New York where I’d most recently worked on Heineken and Doctors of the World. I was born in Israel to Argentinian parents and grew up relocating constantly. As a result, I’d lived in Israel, Mexico, Italy, Switzerland and the United Stated (including San Francisco, St. Louis and NYC).
influences
questionnaire
What was your very first job?
A teacher’s assistant at a pre-school.
Please describe, in your own words, what your job is and what work it entails.
As a CD at Publicis my job is to work with different department and my team to come up with ideas for campaigns, and then bring them to life.
How and when did you discover that the creative world was right for you? Tell us how you got to where you are today.
I studied psychology. My ex-boyfriend was an art director at CPB. We were doing long-distance, so finally I moved in with him for a short time, and finished my classes online in his office. I realized it was a fun job, and got an internship shortly after.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
By keeping up with news, trends and innovations outside of the ad world.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I’m most proud of the world I’d produced for pro-bono causes, that had actually worked to raise donations or awareness of an important cause. I feel that we have a responsibility in our industry to aid the world in the ways we can, and am proud to have done so.
