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Christina COOLEY
SVP Creative Director | DDB (AVEENO)
Christina Cooley studied advertising, design & women's studies at the School of Communication at Boston University. In 1995, She moved to New York City and landed her first art department position in the in-house advertising agency of the legendary department store, Bergdorf Goodman. While still in her twenties, her dream of working at Condé Nast was realized when she became an Art Director at Allure Magazine. As she developed her talent she began creating beauty television campaigns at Ogilvy & Mather. Christina moved on to become VP Creative Director at L’Oréal Paris and produced dozens of beauty campaigns featuring hair care, hair color, skin care and anti-aging products. Now she runs the global Aveeno business, which has a thriving digital and social presence. Today, every 1.2 seconds a bottle of Aveeno Daily Moisturizing Lotion is sold around the globe.
questionnaire
What was your very first job?
In the in-house Advertising Dept of Bergdorf Goodman, NYC
Please describe, in your own words, what your job is and what work it entails.
I relaunched the Aveeno brand in 2013. Everyday I oversee the look, feel & tone of the brand in every form of visual communication across all touch points, including digital, social media, TV, print and set design.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
Thanks to a family vacation to the torch of the Statue Of Liberty, by the age of eight I knew that I wanted move to New York City and work at a fashion magazine. And then it happened.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
My personal lens is inspired by my experiences, my relationships, rescued pets, humor and Trunk Archive.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
A clever and humorous animated TV show that I shopped all over to the networks that was loved by many -- but sadly never got picked up.
