James SPENCE

Sr. Vice President, Creative Marketing | HBO

James is Senior Vice President Creative Marketing, HBO. Prior to working at HBO, James was SVP Creative at NBC Universal/Syfy and prior to that, BBC Group Creative Director in London. Over his career he has picked up numerous awards including Creative Circle, Cannes, D&AD, BTAA, Promax and One Show. In 2009 he was awarded Honorary Master of Arts at the University of the Creative Arts in his native UK.

influences

MUSIC FROM A DRY CLEANER BY DIEGO STOCCO
ME AND THE DEVIL BY GIL SCOTT HERON
PENGUIN CLASSICS INFLUENCED ART BY HARLAND MILLER
ROBERT MONTGOMERY
HUBERT BLANZ

questionnaire

What was your very first job?

Junior Designer at the Conran Design Group in London.

Please describe, in your own words, what your job is and what work it entails

I oversee a team of approximately 40 producers, editors, directors, writers and designers who are responsible for the creation and production of marketing AV assets, both short and long  form, across all HBO linear and digital platforms.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I discovered that the creative world was right for me when, at the age of 17, I realized there were full time jobs out there that weren’t so different from doing art in kindergarten.  From art school I went into graphic design, then moved into advertising as an art director, then a copywriter, then a Creative Director. From there I became a film director, and now oversee a wide range of content creation for multiple platforms. If there’s one thing about the creative industry, it’s that it’s constantly evolving. Just make sure you evolve with it.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

Before I moved to New York, my inspiration mainly came from movies, magazines, galleries, theatre and concerts. Now I just walk outside my front door.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

“Token Black Man” a commercial I co-created a decade and a half ago for HHCL & Partners in London, UK. It tore into advertising stereotypes in a way that I doubt any brand would have the balls to do today.

jury

Global Design Director | COCA-COLA
SVP Global Creative Director | SIMON MALLS
SVP, Global Strategy Dir. | HAVAS LUX HUB
Executive Creative Director | PEREIRA & O'DELL
Executive Producer, Production Consultant
Editorial Director | PAPER
VP Creative and Design | UNDER ARMOUR
Director of Digital | BBDO
VP Creative Director | MULLEN LOWE
Executive Creative Director | SID LEE
EVP, ECD L'Oréal USA | MCCANN NY
Art Director | W MAGAZINE
VP Creative Operations + Studio | MICHAEL KORS
SVP Creative Director | ARNOLD WORLDWIDE
VP Brand Design | SYFY
Executive Creative Director | ANTHROPOLOGIE
VP Global Creative Director | CREME LA MER
Director, Brand Creative | KATE SPADE
Executive Creative Director | SELECT NY
Executive Creative Director | NBC UNIVERSAL
VP Creative Director | AUTHENTIC BRANDS GROUP
SVP | REMEZCLA.COM
Executive Creative Director | SPRING STUDIOS
VP, Nutrition & Sport Design | PEPSI CO
President | VERA WANG
VP Global Creative | JO MALONE
Creative Director. | VIRGIN AMERICA
Creative Director | SHOPBOP
Global Creative Dir. of Adv. | BEATS BY DRE
SVP, Group Executive Producer | BBDO
Group Product Marketing Manager | GOOGLE
Owner | MEKANISM
SVP Executive Creatice Director | CALVIN KLEIN
VP Marketing Creative | J. CREW
VP Creative Dir. of Experiential Design | EDELMAN
Executive Creative Director
Group Creative Director | KBS+
CCO, Content & Social | OGILVY & MATHER
Exec. Dir. Creative Services | BOBBI BROWN
Creative Strategist | FACEBOOK
Director of Content & Creative | MediaCom
VP Creative Director | LYFT
Creative Director | NFL
Creative Director | MOTHER
Creative Director | LVMH DIGITAL
VP Global CD | Aramis Designer Fragrances
Vice President, Creative Direction | KATE SPADE
Managing Editor | i-D
Executive Creative Director | EQUINOX
VP Creative Services | ALICE+OLIVIA
Executive Creative Director
Brand Aesthetics Director | ANOMALY
Editor in Chief | INTERVIEW MAGAZINE
Sr. Art Director | BARON & BARON
EVP Creative Director | ARNOLD WORLDWIDE
Creative Strategist | INSTAGRAM
VP of Global Design | COCA-COLA
SVP Group Creative Director | MARTIN AGENCY
Creative Director | MULLEN LOWE
Sr. Vice President, Creative Marketing | HBO
Creative and Brand Director | AMAZON FASHION
Vice President, Creative Direction | COACH
Creative Director | AIR PARIS
VP Global Creative | ESTEE LAUDER / ORIGINS
SVP Exec. Creative Director | LAIRD + PARTNERS
Executive Creative Director | RAZORFISH
Creative Director | LYFT
VP Executive Creative Director | SAPIENTNITRO
Group Executive Creative Director | R/GA
Sr. Director Global Communications | NIKE
Creative Director | NR2154
Global Creative Director | KENNETH COLE
Creative Director | ARNOLD WORLDWIDE