I’m Silvia Messa and I worked as creative for ATL campaigns in some of the biggest communication agencies in Milan including Publicis, FCB, J. Walter Thompson, BGS D'Arcy, Saatchi & Saatchi and Lowe Pirella, dealing with many brands. In 2011 I moved into publishing, first crossing the needs of Condè Nast and after those of RCS MediaGroup, who called me at the exact moment when they opened the Digital Content Factory inside the two large publishing groups. Here I dealt with digital brand solutions: special projects, native advertising and branded content for many accounts of the two publishers. In 2018 I joined YAM112003 - a company of the Endemol Shine Group - as Creative Director, happy to contribute with enthusiasm to the business developments of a rapidly growing agency.
Curiosity and passion deﬁnes me. I am constantly searching for interesting pictures, new languages, social media, visual trends, and design. I believe in family and emotions. I consider myself a lucky person – but luck is achieved by applying hard work to goals, with unwavering commitment and discipline. I believe in patience, which is an underestimated weapon.