Antonio GIGLIOTTI

Creative Director | LEO BURNETT MILAN

At 18, I broke the Italian record in 110m hurdles. Since then I never stopped: Naples, Rome, Milan, Amsterdam, with a few stops in Warsaw and Moscow working as Oral Care P&G creative responsible for Eastern Europe. I shot to the top from being an intern copywriter at Saatchi & Saatchi Rome, to Bates, Testa Group, BGS D'Arcy, Saatchi & Saatchi Milan and finally to Leo Burnett where I work since January 1st 2019. As a Creative Director I manage different people for the strategic and creative needs of my clients and I lead pitches and creative presentations for national and international brands (especially in GDO, retail and fashion-luxury markets). As Global Creative Director for Fixodent P&G I manage teams from different countries, backgrounds, departments to create and adapt the communication in more than 23 markets. Always searching for personal and professional challenges, one day I stopped in front of a t-shirt hanging in a shop window and I read: “I’M AN INCURABLE ROMANTIC”. That’s how I am. For you to discover.

questionnaire

1. What was your very first job?

My very first job was writing and editing documentaries for a small production house in Rome, many many years ago… That's where I learnt the importance of storytelling and the power of music, words and sounds. As I use to say: "if you don't hear you don't see."

2. Please describe, in your own words, what your job is and what work it entails.

I create, I dream, I fight, I have fun with young and talented people every day. And they pay me for that. Can you imagine? As Global Creative Director I manage different teams from different countries, backgrounds, departments to create and adapt P&G communication strategy in more than 23 markets. But my best friend says that I just win pitches.  ; )

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

My uncle Dario was ECD at McCann Rome back in the 70’s and I fell in love with his fascinating job and his globetrotter friends. One day, seeing me crying for yet another failed romance he told me: “There are loves to be lived and loves to be written”. And he gave me my first pen. That’s how I began. Now I can say I found a love that allows me to do both. Writing for a living. And viceversa.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I love travelling a lot. With my boyfriend, my friends and preferably alone. When you travel alone you are invisible. Nobody knows you so you can go unnoticed wherever you like, do whatever you want. It’s the best way to find inspirations. I’m always searching for personal and professional challenges, enlightening experiences, moments of serendipity. I don’t believe in coincidences, you know. Life is all about signs and discoveries. One day in Amsterdam I stopped in front of a t-shirt and I read: “I’M AN INCURABLE ROMANTIC”. That’s how I am. For you to discover.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

illy coffee global repositioning campaign. We won the international pitch with two words and a mistake: LIVE HAPPilly. And the best recognition was hearing Kevin Roberts saying “you are a fucking genius” in front of the client.

jury

Exec. Creative Dir. | SUPERHUMANS
Head of Strategic Mktg | MASERATI
Head Of Gbl Brand Stg Mktg | ANGELINI
Brand Director | SKY
Exe. Creative Dir. | LEO BURNETT
Creative Director | OGILVY
Chief Marketing Officer | PINKO
Head of Art Buying | GUCCI
Head of Public Relations | ROBERTO CAVALLI
Gbl Mktg and Comm. Dir. | PATRIZIA PEPE
Creative Director | VICE Fashion & Luxury
Founder and Director | FFFMILANO
Co‑founder & Managing Dir. | THE BIG NOW
Strategic of Innovation | PIAGGIO
Head of advertising | ENI GAS E LUCE
Exe. Creative Dir. | LEO BURNETT
Global Creative Director | PUBLICIS ITALY
Creative Director | CUCCO
Head of Mktg & Comm. | VEEPEE
Creative Director | SARTORIA
Head of Crea. Dep. | GREYUNITED
ECD | SUDLER & HENNESSEY
Creative Director | STUDIO CIRO FALAVIGNA
Head of Pr & Comm. | YOOX
Senior TV Prod. & ADV | FERRERO
Creative Exp. & Content Dir. | BVLGARI
Creative Director & Partner | MC SAATCHI
Gbl Brand Managing Dir. | POMELLATO
Marketing Director | COTY
Creative Director | LEO BURNETT MILAN
Advertising Specialist | HOGAN
Executive V.P. Creative | DELOITTE DIGITAL
Head of Art Buying | VERSACE
EMEA Exe. Creative Dir. | WPP
Advertising Director | PIRELLI
Executive Creative Director | FAB CREATIVA
Brand General Manager | KIKO
Chief Marketing Officer | MOLESKINE
Gbl Content & Crea. Prod. Mgr | POMELLATO
Head of Mktg & Comm. | PERCASSI
Exe. Creative Dir. | ARMANDO TESTA
Exe. Creative Dir. | LEO BURNETT
Creative Director | DIESEL
Creative Director | YAM112003
Head of Creative Prod. | CALZEDONIA
Digital Content Manager | BVLGARI
Marketing Director | FURLA
ECD & Partner | SERVICE PLAN
Marketing Director | FABIANA FILIPPI
Creative Director | LUXOTTICA
Marketing Director | ARPER
Digital Manager | PORTS
Image Director | EMILIO PUCCI
Head of TV & Content | LEAGAS DELANEY
Creative Director | RICCARDO RUINI STUDIO
Chief Creative Officer | McCANN MILAN
Marketing Director | AGNONA
Head of Creative | MULLEN LOWE
Chief Creative Officer | DLV BBDO
Chief Marketing Officer | TRUSSARDI
Marketing Director | COTY ITALIA
Chief Gbl Mrktg & Comm. Board Advisor | PINKO
Head of Mktg | SEBAGO, BASICNET
Chief Digital Officer | MISSONI
Head of Mktg | K-WAY, BASICNET
Head of Branding | VALENTINO
Mktg & Comm. Dir. | CAMICISSIMA
Chief Digital Officer | ETRO
Director Mktg & Comm. | COTY ITALIA
Executive V.P. Creative | DELOITTE DIGITAL
Head of TV and Print | McCANN MILAN
Advertising Manager | FERRERO
Creative Director | JWT
Communication Manager | NIKE
Communication Director | DSQUARED2
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