As Chief Production Officer at We Are Unlimited, Sumer Friedrichs oversees the agency’s integrated production team and leads external and internal production across all mediums. In her first 12 months at Unlimited, Sumer made huge strides in reorganizing the agency’s production department, building an in-house social studio team, and introducing a new workflow that leverages We Are Unlimited’s modern capabilities. She’s produced some of the agency’s most recent breakthrough campaigns including McDelivery + Uber Eats and McDonald’s “Summertime.”
With more than 20 years of experience, Sumer has worked across the different facets of production, from online user experience, to print, to shopper/retail, to short- and long-form video. Prior to joining We Are Unlimited, Sumer worked as a line producer, producer, and executive producer for various agencies, all culminating in her position as SVP Director of Integrated Production at GTB (formerly Team Detroit), where she spent nine years leading both national and global campaigns for Ford.
Prior to GTB, Sumer spent seven years at Campbell-Ewald producing award winning campaigns for Chevrolet, Farmers Insurance, and the U.S. Navy. Before working at an advertising agency, Sumer spent four years in production at ESPN, and later she crossed over into commercial production working for the L.A.-based production house Bandito Brothers.
Over the course of her career, Sumer has won numerous industry awards including the Shortys, the Webbys, and the Effies among others.