Ken BURKE

VP Creative Services | KNOCK Inc.

I graduated from St Thomas University with a degree in International Business and Spanish.  I began my Marketing career in the Advertising offices of Dayton’s Hudson’s and Marshall Fields.  After ten years there, I took the leap and moved to New York City to gain more international experience in Advertising.  I worked for a large Ad Firm, The Arnell Group and also for Ann Taylor Inc.  In between those jobs I freelanced as well.  In 2005, I was recruited by Target to return to Minneapolis.  I spent 8 year, managing the Creative Services Department.  I worked for JC Penney for one year.  I am currently now the Vice President of Creative Services at KNOCK Inc.

questionnaire

1. What was your very first job? What does it feel like to look back at it now? Administrative Assistant. Looking back it was the smartest thing I’ve done within my career.  I took a chance at a lower level position and I believe it was the beginning of a wonderful career. 

2. Please describe, in your own words, what your current job is and what work it entails.  Manage a team and projects that connect our clients’ needs and our creative department’s vision. We resource talent, develop budgets and manage the creative execution process from beginning to end. 

3. How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?  It was during my first job when I realized how much marketing combined ideas, creativity, fashion (in my case) and an exciting industry. 

4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? I rely heavily on my team and those around me as well as the vendors I work with.  Keen sense of what’s happening around me.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? Since I spend most of my time on production and art buying,  I think my most innovative work was when i produced a photo shoot on a glacier in Canada for a Ralph Lauren catalog.   So much goes into something like that.  Who knew you had to air lift a porta potty when you shoot on a glacier!

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)  Photography

jury

Creative Director | ZENO GROUP
Senior Vice President, Chief Marketing Officer | YMCA
Creative Director | WUNDERMAN MPLS
Executive Content Producer | R/GA
VP Creative Ops & Production | PADILLA
Creative Dir. | O'KEEFE REINHARD & PAUL
Creative Director | BEAM SUNTORY
Partner, Creative Lead | PUBLIC WORKS
Creative Director | OPTUM
Sr. Creative Director | ULTA BEAUTY
Vice President, Executive Creative Director | TPN
Director, Content & Production | LAND O'LAKES
Art Director | TARGET
VP Creative Services | KNOCK Inc.
Executive Director, Global Creative Production | AVEDA
Dir. of Content Production | COLLE+MCVOY
Global. Art Director | WILSON SPORTING GOODS
Creative Director/Art Director | EPSILON
Senior Art Director | YAMAMOTO
Director of Creative Integrated Production | BEST BUY
Associate Creative Director | GRUBHUB
Mktg. Comm. Specialist | BOSCH AUTO
CCO | THE MARKETING STORE
Founding Partner/Creative | ZEUS JONES
Executive Creative Director | FAME
Chief Production Officer | WE ARE UNLIMITED
VP Creative Director | EDELMAN
Creative Director | TRUE VALUE COMPANY
Creative Director | JEFF GRIFFITH CREATIVE
Founder + Chief Operating Officer | WHITTIER
Creative Director | CORNETT
Creative Director | DDB
SVP, Group Creative Director | GEOMETRY GLOBAL
Sr. Producer | McGARRYBOWEN
EVP, Executive C.D. | GEOMETRY GLOBAL
Exec. Dir. of Digital Media & Innovation | MN VIKINGS
Design Director | 10 THOUSAND DESIGN
Creative Director | R/GA
VP Creative & Engagement | STUDIO NORTH
Creative Director | LEO BURNETT
Group Creative Director | ANNEX / HAVAS
SVP Exec. Creative Director | FCB CHICAGO
Executive Producer | OGILVY & MATHER CHICAGO
Art Buyer | BEAM SUNTORY
Executive Creative Director | BBDO MINNEAPOLIS
VP, Sr Group Creative Director | SAPIENTRAZORFISH
Associate Creative Director | BEAM SUNTORY
Creative Director | HONEYWIRED
Creative Technologist | FALLON
SVP, Creative Director | FCB CHICAGO
Sr Director of Marketing | FACTORY MOTOR PARTS
Associate Creative Director | R/GA
Sr. Art Producer | THE MARKETING STORE
Global Art Director | WILSON SPORTING GOODS CO.
Creative Producer | TARGET
VP Creative Director | FCB CHICAGO
Creative Director | DDB CHICAGO
Assoc. Creative Director, Site Mktg | WALGREENS
Chief Innovation Officer | ENERGY BBDO
SVP Group Creative Director | GEOMETRY GLOBAL
Creative Director | BEAM SUNTORY
Creative Director | BUFFALO WILD WINGS
C.D. | BBDO MINNEAPOLIS
Director, Integrated Production | McGARRY BOWEN
SVP Exec. Creative Director | DDB WORLDWIDE
Brand Director | ANYTIME FITNESS
Sr. Art Producer | FCB CHICAGO
Group Creative Director | BI WORLDWIDE
Creative Director | MEDTRONIC
Executive Creative Director | WHITTIER
Sr. Channel Marketing Manager | FACTORY MOTOR PARTS
Group Production Director | MONO
VP, Group Creative Supervisor | HAVAS LIFE METRO
Art Director | TRUE VALUE COMPANY
VP Exec. Producer | ENERGY BBDO
Creative Director | COLLE+MCVOY
SVP, Director of Brand Strategy | IHEARTMEDIA
Dir. of Comm. | MUSEUM OF CONTEMPORARY ART
Assoc. Creative Director | ABELSON TAYLOR
Design Director | 10 THOUSAND DESIGN
Creative Director | DDB
VP Group Creative Director | PERISCOPE
Creative Director | UNITEDHEALTH GROUP
VP, Experiential Marketing | BI WORLDWIDE
Director, Brand & Creative | MINNESOTA VIKINGS
Executive Producer | GENERAL MILLS
Executive Creative Director | FALLON MINNEAPOLIS
Creative Manager | RXBAR
VP Creative Director | FCB CHICAGO
Sr. Manager Brand Design | MILLERCOORS
Executive Creative Dir, Founder | HUMDINGER & SONS
Senior Marketing Manager, Production | BEST BUY
Chief Creative Officer | LEO BURNETT DETROIT
SVP Creative Dir. & Exec. Producer | LEO BURNETT
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