Silvia SELLA

Head of Design | MULLENLOWE LONDON

Silvia is Head of Activation Design at MullenLowe. She has been instrumental in pitch wins for the agency, including Lenovo, Etihad and Sloggi. Silvia scours the art scene and global design shows for inspiration, bringing this encyclopaedic knowledge to her work. Silvia set the bar high for her team, nurtured each of them and created a revered department.

Silvia has judged various design and industry awards and is passionate about making the creative industry more diverse, volunteering her time mentoring young aspiring designers.

questionnaire

What was your very first job?

Designer in a small and super ambitious design studio in Italy. We had 7 cats in the office, I loved it.

Please describe, in your own words, what your job is and what work it entails. 

I make people act and I help brands define their design and visual language.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

As a child I used to play with my dad’s Letraset sheets, creativity and design must be in my blood. And I grew up in Italy, art is all around you anytime, everywhere, everyday.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I always turn to art for inspiration.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Every time I help brands understand design as a visual language. 

jury

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