Jay POND-JONES

Creative Director | M&C SAATCHI ACCELERATOR

Jay Pond-Jones is a multi-disciplined creative leader with real world experience of making content at the very highest and most competitive level.

Earlier in his career he rose quickly through the ranks of advertising agencies,including GGT, HHCL and Mother, before expanding into the broader field of entertainment and production through Colour TV and Studio Sixty Billion. Jay also founded ColourBolt - a successful and respected bespoke bicycle building business. Overall his work is typified by a single-minded passion for originality, quality, and a dedication to creative excellence. 

His brand work includes creating the original FCUK logo and co-creating the accompanying ad campaign. Among the many hours of TV and content he has created, produced or directed, was the Gogglebox forerunner Flipside TV. ColourBolt recently enjoyed its first collaboration with another brand, to produce the iconic Moulton X-Black, which was recognized as Bicycle Of The Week in The Guardian.

questionnaire

What was your very first job? What does it feel like to look back at it now?

In 1973, aged 16, I worked as a runner for a big artwork studio in London’s West End. So, instantly I became immersed in the work of the best advertising and design agencies. Back then, Soho was definitely London’s creative soul. Spending time there every day became my further education, art school and life-lessons all rolled into one. Friday lunchtimes, we went to a club on Wardour St called Crackers that played the latest soul imports from the US. Clubbing in your lunch break - I think they should bring that back!

Please describe, in your own words, what your current job is and what work it entails.

I’ve actually got three jobs. I work as the Creative Director of M&C Saatchi Accelerator. I’m also a partner in the entertainment production company Studio Sixty Billion. We make a daily show for TalkRADIO, weekly podcasts, create shows and formats for TV and online, and also produce live stand-up comedy. Plus, there’s always something going on with ColourBolt bikes. They are built bespoke, so the designs are continuously evolving.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery and which train of events brought you to where you are today?

Following on from my time as a runner, I trained as graphic designer at a studio that specialised in packaging. The photographer Martin Brading asked me to put an ad together using one of his photographs for the original BOY store on the Kings Road. So my first ad was published in David Bailey and Patrick Litchfield’s Ritz magazine. Suddenly, as a twenty year old, designing crisp packets wasn’t so interesting. Soon after that I got a break as a junior art director in an agency working on a fashion account. This quickly led to a proper ad agency creative career. I made my first TV show pilot when I was around 26 years old, so it was inevitable that I’d move towards entertainment at some point too.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?

I like going out. Always have. Interesting stuff happens when you put yourself out there. Working in three different industries means I meet people from quite diverse backgrounds. And each of my roles brings something different, so I never get tired of what I’m doing. I’ll be working in the agency with a brand one day, directing some comedy the next, and then talking to a frame-builder about a bike. It keeps it interesting. Mostly I try to get my immediate work done as early in the morning as possible – so I’ve got more time to let my mind wander a bit during the day. I go to stand-up comedy a couple of nights a week. Working with people who I enjoy spending time with is the most important thing to me. I know it’s obvious, but what’s the point otherwise?

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?

I have to say FCUK. It didn’t win anything as far as I can remember.

jury

Creative Technologist | FARFETCH
Head of Creative | WALT DISNEY
Creative Director | STUDIO AHIRA
Creative Director | SPARK44
Digital Fashion Director | SELFRIDGES
Creative Director | MCCANN
Head of Creative Operations | SPECSAVERS
Executive Producer | MINTED CONTENT
Global Director of Creative Media | BURBERRY
Head of Creative | HUNTER BOOT
Creative Director | HUGO & CAT
Senior Art Director | MADE.COM
Content Director | CHARLOTTE TILBURY
Creative Director | GOOGLE
Global Creative & Content Director | AVON
Head of Design | LUCKY GENERALS
Creative Director | LEGO
Head of Design | LEO BURNETT
Executive Creative Director | BEAMLY
Executive Creative Director | LEO BURNETT
Creative Business Consultant | 60 LAYER OF CAKE
Executive Creative Director | WPP
Executive Creative Director | MCCANN
Strategy Director | AMPLIFY
Creative Director | PUBLICIS
Head of Creative | MTV EUROPE
Head of Film | HAVAS
Executive Creative Director | THJNK
Director of Production | FCB INFERNO
Head of Production | CRAFT WW
Creative Director | FRENCH CONNECTION
Group Creative Director | AKQA
Visual Director | VCCP
Creative Director | CONOR CRONIN
Senior Integrated Producer | IRIS WORLDWIDE
Creative Director | PENTLAND GROUP
Executive Creative Director | HUGE
Senior Creative | BETC
Head of Content | SPARK 44
Creative Director |
Manager of Creative Production | TJX EUROPE
Creative | WIEDEN + KENNEDY
Studio Creative Content Production | SAMSUNG
Executive Creative Director | TBWA
Global Head of Marketing | THE MACALLAN
Creative Director | SONY
Creative Content Manager | CHARLOTTE TILBURY
Creative Director | MEDIA ARTS LAB
Chief Creative Officer | BROTHERS & SISTERS
Head of Creative | ASOS
Creative Director | WINKREATIVE
Art Director | CONDE NAST
Creative Director | MEDIA ARTS LAB
Director of Creative Services | BODEN
Creative Director | STUDIO ALISTAIR GIBBS
Head of Creative | PENHALIGON'S
Creative Director | SMYTHSON
Creative Director | CLICK UK
Creative Director | BENJAMIN GRILLON
Head of Digital | MOTHER
Head of Photography | BBC
Head of Art Buying | LEO BURNETT
Creative Director | H+K STRATEGIES
Head of Creative | ELEMIS
Managing Director | VCCP
Art Buyer | PROXIMITY LONDON
Head of Art Buying | IRIS WORLDWIDE
Image Director | RALPH & RUSSO
Executive Creative Director | OGILVY
Creative Director | PORTAS AGENCY
Creative Director | BB235 LLC
Brand Communications | PERNOD RICARD
Head of TV | THIS IS NOW
Brand Director | ORLA KIELY
Creative Director | MEDIA ARTS LAB
Design Executive | PENHALIGON'S
Creative Director | DOVE
Creative Director | BRITISH AIRWAYS
Chief Creative Officer | R/GA
Lead Campaign Creative | TED BAKER
Head of Moving Image| ST LUKE'S
Brand Creative Director | NAPAPIJRI
Art Director | GRACE MARGETSON LTD
Creative Director | MINI
Creative Director | ITV
Executive Creative Director | SPARK 44
Executive Creative Director | 4CREATIVE
Creative Director | BRAVE
Head of Photography | ADAM & EVE DDB
Director of Marketing | FENWICK
Head of Art
Head of Art & Design | ANOMALY
Director of Creative Services | BODEN
Creative Director | R/GA
Creative Director | BJL
Executive Creative Director | PUBLICIS
Executive Creative Director | WEDNESDAY AGENCY
Creative Director | M&C SAATCHI ACCELERATOR
Head of Global Creative Design | JO MALONE
Executive Producer | MR RANDLE
Brand & Creative Consultancy
Chief Creative Officer | ASTON MARTIN
Head of Communications | SKY
Marketing & Communications Director | CHURCH'S
Head of Creative Design | LLOYDS BANKING
Creative Director | CHANNEL 4
Creative Director
Executive Creative Director | HAVAS
Head of Design | MULLENLOWE LONDON
Executive Creative Director | SAMPSON MAY
Global Creative Director | GREY GLOBAL GROUP
Chief Creative Officer | LEO BURNETT
Vice President Creative Excellence | COTY INC
Creative Director | EVANS
Executive Creative Director | SPARK 44
Executive Creative Director | SUBURBIA
Global Marketing & Brand Director
Executive Creative Director | MCCANN
H.d of Creative for Innovation and Technology | BBC
Head of Communications | BEN & JERRY'S
Head of Art | MOTHER
Art Director | GALLERY 46
Director of Art Buying | HAVAS
Head of Brand Creative | HACKETT
Dir. of Brand & Marketing | HUTCHISON 3
Creative Director | BETC LONDON
Creative Director | OLIVER
General Manager | ATLANTIC RECORDS
Head of Creative | WARNER MUSIC
Creative Director | TROND
Creative Director | ALLTOGETHERNOW
Creative Production Manager | JACK WILLS
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