Sue is Interbrand London's Executive Creative Director - responsible for driving creative passion, energy and excellence delivered through the business. With over 20 years experience working with global clients in a number of brand agencies, across all sectors and channels, Sue believes, as creative thinkers, we have a responsibility to play many roles in order to create successful thriving brands. Creative provocateur, business entrepreneur, consumer advocate and brand guardian, each role playing an important part in delivering on-going, relevant insight, value and opportunities for the consumer to connect with the brand in ways never thought of before.
Since joining Interbrand Sue has developed the creative disciplines and standards of the Interbrand business, and works closely with brands spanning all channels. An ambassador in harnessing creative awards to enthuse and drive the quality of creativity for agency teams young and old, and clients globally - after all its is truly good design that has the power to grow brands and business.