Sam started out in publishing, as a web designer/developer – back in the days when Netscape and IE used to battle it out for browser dominance and everything took ages to load. He gradually started doing less and less web design and more advertising – working at various design and creative agencies in London. Soon, he grew tired of being given scamps to design up, or copy to flow in to a design – selfishly he wanted to be doing it all. So, he setup his own shop with a creative partner who had just left Lean Mean Fighting Machine. He ran this successfully for 4 years - working for the likes of Virgin Media, NME, WWF and The New York Times. Since then he’s worked for AKQA, AMV BBDO, Possible, BETC, Isobar and for the past 3 years has been Creative Director at AllTogetherNow/The&Partnership London – where he works for Hive, Onken, Lexus, iD mobile and Sainsbury’s Tu. He loves music (playing and listening), riding bikes downhill at speed and doesn’t like chocolate.