Richard originally trained in graphic design before specialising in art direction. Starting work in 1999 on the classic advertising formats of TV, press and poster. His work now focuses on modern fully integrated campaigns using a combination of each new channels to create maximum effect. His work as Creative Director at BJL includes a number of well-known international and national brands. Over the years these have included Ronseal, Swinton Insurance, British Airways, Subaru, Coke, Sony and Adidas. Creating work that has been recognised for its strategy, creativity and effectiveness.