What was your very first job? What does it feel like to look back at it now?
My first job was with Euro RSCG in New Delhi, after passing out of art school. It was a new, scary world that started a journey I am still on…
Please describe, in your own words, what your current job is and what work it entails.
As the creative director of Iris Amsterdam, I am responsible for driving and making of the creative product of the agency and everything that goes into it.
How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I stumbled upon the creative world through my brother, an architect, purely out of curiosity when I was still in school. And then let that curiosity lead the way to where I am today.
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I try and look as much outside the industry for inspiration as I do within it. We live in a constant state of change, and future is not evenly distributed.
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
The Playable Bottle for Desperados