Olga GUTIÉRREZ DE LA ROZA
For the past 10 years, Olga Gutiérrez de la Roza has been the Design Leader for Procter & Gamble’s Global Hair Care and Prestige Beauty/Fragrances, leading the design and visual communication of more than 32 global brands such as SKII, Dolce Gabbana, Hugo Boss, Alexander McQueen, Stella McCartney, Lacoste, Puma, Pantene, Head & Shoulders, Aussie, Vidal Sassoon and Herbal Essences amongst others.
She is one of the few world’s experts in the application of Cognitive, Behavioral and Vision Science to Human centered communication and design. Pioneered the application of fundamental scientific principles to brands and consumer goods for Visual Communication, Packaging, Advertising, Digital and Branding, which has proven significant business growth.
Olga has an extensive experience in Brand Building, Visual communication, Advertising, Interior Design, Publishing, Editorial, UX Design and Application development. Prior to P&G, she was the Design Director for Glamour Magazine Condé Nast Publications.
In addition, she was a Professor at the Pratt Institute of New York for over 10 years, teaching graduate students Visual Communication, Packaging, Typography and Editorial Design. Olga is also a graduate in gemology and jewelry, she has won numerous international Design awards, is an active Lecturer in the application of Cognitive Science to Brand Building and the author of "Eye for Color," a book that analyzes the use of color in art and design.
1. What was your very first job?
Corporate Identity and Interior Design. I freelanced for a while and I was able to manage to stretch myself to designing the interior of the hippest pub in my hometown.
2. Please describe, in your own words, what your job is and what work it entails.
I build capability for our Brand Building organization to raise the bar of our creative materials through Cognitive Science. I am also working on our agency network.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today?
Already through high school I really enjoyed the design and art classes, and I truly admired architecture. While I initially went to University for Computer Science, I quit in 6 months and joined Design. The rest is history.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I find inspiration constantly around me. The new digital era has helped me to be much more in touch with the creative and art worlds. I use Flipboard, Instagram, Design Boom, Le Book and many other blogs and applications to scan and explore what is going on in the world. I have a huge archive of work I love, and I spend around an hour daily looking at work from agencies, artists and brands out there. My brain needs it!
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry 'success' what would it be?
A piece of work I am doing right now for one of our brands… It is a secret more to come.