Olga GUTIÉRREZ DE LA ROZA
For the past 10 years, Olga Gutiérrez de la Roza has been the Design Leader for Procter & Gamble’s Global Hair Care and Prestige Beauty/Fragrances, leading the design and visual communication of more than 32 global brands such as SKII, Dolce Gabbana, Hugo Boss, Alexander McQueen, Stella McCartney, Lacoste, Puma, Pantene, Head & Shoulders, Aussie, Vidal Sassoon and Herbal Essences amongst others.
She is one of the few world’s experts in the application of Cognitive, Behavioral and Vision Science to Human centered communication and design. Pioneered the application of fundamental scientific principles to brands and consumer goods for Visual Communication, Packaging, Advertising, Digital and Branding, which has proven significant business growth.
Olga has an extensive experience in Brand Building, Visual communication, Advertising, Interior Design, Publishing, Editorial, UX Design and Application development. Prior to P&G, she was the Design Director for Glamour Magazine Condé Nast Publications.
In addition, she was a Professor at the Pratt Institute of New York for over 10 years, teaching graduate students Visual Communication, Packaging, Typography and Editorial Design. Olga is also a graduate in gemology and jewelry, she has won numerous international Design awards, is an active Lecturer in the application of Cognitive Science to Brand Building and the author of "Eye for Color," a book that analyzes the use of color in art and design.