Nick LARRETT

1. What was your very first job?  

My very first paid job in this industry was location scouting for Camel in and around New Orleans.

2. Please describe, in your own words, what your job is and what work it entails. 

As owner and director of a design and communication agency my work entails above all being able to appreciate the goals and ideal positioning of our clients, so as to be able to deliver what is appropriate and inspirational.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today? 

After having completed a law degree at Bristol University, which my parents had convinced was a good foundation for whatever might come next, I moved to the South of France to sit in the sunshine and take the time to think about what I would like to come next. A photo team working for a german fashion magazine asked if they could use my dog as a prop, and when I asked them why they were shooting at exactly this spot as opposed to around the corner where it might be better, a fascination for picture composition became clear. I spent the next few days with them and soon realised that what was fun to do, could actually be a job!

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?  

In a constantly changing world it is important to keep your eyes open, to ensure that your work remains fresh innovative and relevant, and not just to what might seem directly related.. to as much of what is going on in the world as you can.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be? 

In around 2001 I managed to get Siemens Mobile/Xelibri to sign off on a series of Images that we shot with David LaChapelle as a BTL campaign to promote the virtues of a mobile phone that should be seen as a fashion accessory ( some time before Smart Phones changed the game completely!). It was courageous of Siemens, but the resonance of the images around the world, appearing in all manner of publications, whether fashion or not, from Vision in Hong Kong to Italian Vogue, Spanish GQ, Spiegel and Stern in Germany and a whole page in the Telegraph in England, proved that pictures can say more than a thousand words, so if they are worth doing then they are worth doing well.

6. Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc). 

Photo remains the creative discipline that we commission most, as is what I am most interested to see more of at Connections.