Miguel is Creative Director of Solar Initiative, he worked for different retail companies like Esprit and Mexx as an art director, before starting his own agency, he was also the art director of Vogue Netherlands for the last six years, developing the brand in the Netherlands.
What was your very first job? What does it feel like to look back at it now?
Freelance Graphic designer at Esprit Europe, I had a great experience with the early days Esprit crew, learning to care and think wide.
Please describe, in your own words, what your job is and what work it entails.
At Solar initiative the agency I’m the creative director, leading a large group of you talented designers, working for clients in fashion, retail, and architecture.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
Starting from my youth I wanted first to become an architect I studied one year architecture, In that year I was very interested in music, I wanted to make music stages and record sleeves, that's why I decided to switch study and later I have made several record sleeves.
In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
A lot of young creatives composes our studio and we work on fictive research projects that can lead to solutions and ideas for the future.
If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success," what would it be?
From the most past projects, this would be the Vogue Man that we launched, In this new Dutch magazine we were free to explore different paths of design and photography, leading to a very nice result.