Over the course of my career as an international marketing and communication expert, I have been able to accumulate thorough professional expertise in this area. Strategic brand management and the planning and creation of global fashion & lifestyle campaigns have formed an integral component of my career. The development of relevant, multichannel-capable brand, PR and content stories are also part of my everyday work, as is managing partnerships and coordinating activities with international photographic and video production companies. In recent years I have continuously extended my communication skills through my involvement in POS and retail projects. Customer-centricity underpins all of my work and operations. A passion for international premium & luxury brands and products has sustained my inspiration.