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Marie-Aude GARNIER
Brand Content Mngr | CHRISTOFLE
Free-spirited, always looking for new experiences and contacts, you can find Marie-Aude either working free-lance, with agencies, or as a strategic planner and copywriter for brands like L’ORÉAL, HÉMISPHÈRE DROIT, MC CANN, MAZARINE, OGILVY, PUBLICIS, RYKIEL,…
During her time as Brand Content Manager for L’OCCITANE, PUIG, and then CHRISTOFLE, she took on brands’ story-telling using words and images closest to their core identity. Using story-telling’s creativity to enhance story living has become her trademark. Image is her thing.
She manages digital, print, and e-com projects ranging from production of brand campaigns to creative collaborations with influencers. She always keeps the ‘user’ in mind and the intended emotion to make the brand desirable.
influences
questionnaire
- What was your very first job?
My first job was strategic planner. First in a prospective and trends department @L’Oreal then in ads agency.
- Please describe, in your own words, what your job is and what work it entails.
My job is:
To reflect the brand platform through images and texts.
To interpret values, Dna of the Brand and trends/insights and make the Brand attractive for the customer.
To explore concepts and to find the right Photograph, the right talent to roll out our concepts
- How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
I always knew I would be in a creative job. My parents have very good friends working as Creative Directors and when I was kid I spent long hours to observe them working on very beautiful and creative projects. My first training period was at 13 years old and I was in at Desdoigts et Associés, packaging agency.
- In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
As I was Strategic planner I keep this reflex digging on studies, and as very curious person I’m always learning (I follow the Louvres lessons this year), going to exhibitions, reading a lot, asking questions to experts, meeting people …
- If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
Working on a big project for L’Oreal “Dermacenter” with passionate people mixing very different talents from UX designers, to skin specialists.
