Julia joined Specsavers in September 2019 as Head of Creative Operations where she's working with the senior leadership team to build a future-proofed in house agency. Prior to Specs, she was Head of Creative Production at VCCP Blue where she helped treble the agency in size and build integrated creative and production departments. She's worked on brands such as Kimberly Clark, Compare the Market, Molson Coors, Macmillan, Kellogg's and HSBC. Julia has also held positions at JWT, Leo Burnett, a bakery, a law firm, a health clinic, a paper route and various lemonade stands. She works in Guernsey, was born in Russia, grew up in Canada and lives in North London with her husband Alex and two kids.
What was your very first job? What does it feel like to look back at it now?
My first job was going down to my parents pawn shop at weekends and serving their customers. Looking back at it now, I think about how amazing my parents were and I'm super thankful to them for giving me everything that they could.
Please describe, in your own words, what your current job is and what work it entails.
I've just started working at Specsavers. It's a such an exciting time for us. We've got big plans to build the Agency of the Future and I'm enjoying making that happen with such a fantastic team of people.
How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? and which train of events did bring you to where you are today?
I've always been creative and was more in the art class than any other when I was a kid. What's great about what I do is that I get the opportunity to work with hugely creative people and help bring their vision to life
In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I find inspiration in my family, my colleagues and instagram!
If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
I wouldn't pick any one project, I am most proud of all the people behind the scenes that keep the engine running so that everyone can get the best possible work made.