With over 15 years experience in branding and marketing, Jo leads the MADE.COM brand from its global HQ in London. Overseeing everything from brand strategy and advertising through to building innovation on and offline, content, PR, partnerships, social and influencer/advocacy campaigns.
Previously, Jo worked directly with Diesel's artistic director Nicola Formichetti, responsible for the brand's global creative strategy and international advertising campaigns. Leading creative agency relationships, managing the internal global creative, content, digital and events teams to deliver a consistent marketing message across all online and offline platforms.
Jo has consulted for the likes of Nike, Red Bull, Bestseller, Nokia, Grey Goose, Samsung, Diageo and Burberry, creating integrated marketing strategies, brand advocacy and events in previous roles include Managing Director at Protein®, the creative agency and media network.