Jason Lowdon, Global Head of Creative and Visual for Napapijri, has established a privileged career in brand creative and artist direction for many high profile fashion brands. He believes in working with a brands DNA and it’s consumer profile to create customer-centric creative strategies which both builds the brand and drives commercial success. Additionally, he thrives on building great teams who are passionate and conscientious about their roles, bringing life and excitement to the workplace. Jason's experience expands from many facets including Global Head of Creative at Karen Millen, Creative Manager for Topshop and assistant Head of Visual for Diesel.
1. What was your very first job?
Serving ice cream on an ice cream truck – everybody got start somewhere!
2. Please describe, in your own words, what your job is and what work it entails.
I’m head of Creative and Visual at Napapijri and my role cover everything from creative and artist direction on all content through to store design and experience, marketing activations and product presentation.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
I was very creative as child playing lots of instruments and from the beginning I loved clothes and dressing up. I tried working in other non-creative roles but it was not for me. I applied for a creative role in a brand I used to work for and that gave me freedom to explore, I consider myself very blessed in doing what I love.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
For my own inspiration as a creative, I love to travel and meet people from all over the world. In work, it’s important to keep what you produce as authentic as possible. At Napa I try to create content that can either engage and inspire people or that acts as a platform for young talent, I think this makes use relevant as we are giving back to the community.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
I recently created a new campaign line call Napapijri ICONS. Instead of just creating a box standard product campaign we created a platform for music icons of the future to talk about their work and what being an icon means to them. To me if felt very special as it allowed the artists we featured to amplify their art on our global channels.