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Jacques PENSE
Unit Creative Director | TLGG
I’m Jacques. A German Italian with a French name. I am also a Creative Director at TLGG with more than 20 years of experience in developing intermedia ideas, concepts and designs for German and global brands. Previously, I worked as an Unit Lead Creative at thjnk, BBDO, Razorfish and JUNG v. MATT. The work on prestigious accounts over the last 20 years has been honored at Cannes Lions, Clio, One Show, D&AD and ADC Germany – to name just a few. I served as a judge at leading creative awards shows such as the NY Festivals, Golden Hammer, German Advertising Film Award and the ADC Germany. I am a member of the ADC Germany, ADC Europe and D&AD. For ADC Germany I am also active as a seminar leader and a lecturer at the HSD / Peter Behrens School of Arts.
questionnaire
1.) What was your very first job?
Paperboy.
2.) Please describe, in your own words, what your job is and what work it entails.
My job is to innovate and to create smart or entertaining ad campaigns.
3.) How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today?
As a teenager I often went to the movies. After watching cinema ads and films such as Back to the Future or The Goonies I knew I have to do something like this.
4.) In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I see the world through the eyes of a child and analyze it as an adult.
5.) If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
The PR stunt „flyvertising“ for the publisher Eichborn. It was a great coup like in the movie „Ocean’s Eleven“. We had to trick the security and smuggle the flies into the Frankfurt Book Fair. We’ve made it!
jacquespense.com/work/eichborn-flyvertising
6.) Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most be interested in seeing at CONNECTIONS? (ie photo, film, social, experiential, vr, etc)
I am very interested in seeing more digital experiments and interactive works.
7.) What was the biggest risk you’ve ever taken?
Sorry, can’t answer that question.
