A classically trained, emotionally intelligent Marketing/Sales leader with over 23 years’ experience in fast moving commercial environments including 8.5 years in marketing soft drinks and 15 years in automotive marketing. Experienced in managing leading brands in their category up to £24bn turnover across multiple geographies, routes to market and multi-franchise environments. He is a strong strategic thinker with a proven ability to deliver ‘best in class’ output by leading demanding internal and external agency teams. Ian is someone who has been successively promoted through high profile roles delivering results via technical excellence and strong management competencies. A desire to explore the ‘new’ to deliver exceptional commercial results whilst staying focussed on the agreed strategy.