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Giorgio MARTINOLI
Art Director I CONDE NAST |
After studying at the European Institute of Design in Milan, Giorgio Martinoli began his career collaborating with various graphic design studios in Milan and worked on projects for prestigious fashion brands: Moschino, Mila Schön, Aspesi as well as photography and architecture books for Taschen. In 2001, he moved to Paris, where he was the Creative Director of the men's magazine Upstreet and worked with photographers Bob Richardson, David Armstrong and Vivian Sassen.
Later, he was appointed Art Director of Above Magazine, collaborating with photographers Ellen Von Unwerth, Harri Peccinotti and Michael Roberts. In parallel with the art direction of the catalogues for Galeries Lafayette, he worked as Creative Director of L'Optimum and later the French edition of L’Officiel de la Mode.
Since 2013, he is the Art Director at Air France Madame, published by Condé Nast France, while still collaborating on commercial projects with clients in the fashion & luxury industry.
influences
questionnaire
• What was your very first job?
I worked for a small graphic design studio in Milano.
• Please describe, in your own words, what your job is and what work it entails.
Depending on the kind of project, I consider myself either as an architect who creates space for contents or as a music conductor who doesn’t really play but makes music with the help of the orchestra.
• How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today?
When I realized the illustrations on my storybooks were created by someone, I knew I wanted to be involved in that process.
But It was a series of fortunate events that led me to where I am now
• In a constantly changing world, how do you find inspiration to keep your work fresh, innovative and relevant?
Usually, I’m still inspired by the old and classics. But I always keep an eye on what’s going on online.
• If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
The redesign and repositioning of Air France Madame
• Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc)
Fashion Photography
