After graduating from the European Institute of Design, Federigo made his first steps into the fashion and design industries. From the very beginning he started collaborating with several professionals, trying to be open, as much as as possible, to all the creative markets, participating in fashion fairs and events, editorial and digital projects. He experienced the agency life at M&CSaatchi Milan until he decided to focus on his passion and develop skills in an editorial and multidisciplinary career. Federigo supports several universities in Italy as lecturer and professor in the Graphic Design and Art Direction fields. He is now living in Milano and working at Conde Nast Italy as art and visual designer for GQ.
influences
questionnaire
1. What was your very first job ?
Trim my grandma’s garden for €5/noon.
2. Please describe, in your words, what your job is and what work it entails.
My job is a team-job, i never believed in the one-man-band approach because this job is a matter of connections and influences. We merge our ideas and experiences in order to make the best magazine we can, the best stories, the best images and it requires a lot of effort and passion.
3. How did you discover that the creative world was right for you ? Was there a time in your life that you credit to this discovery ? What was the train of events that brought you to where you are today?
I’ve always been into a sort of personal obsession for aesthetic and powerful images, I can not recall a specific moment actually. Then I’ve been lucky enough to met people who loves images and weird things as much as I do and they gave me the chance to translate it into the design field.
4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
I let everything go through me and when everyone looks on one side I look elsewhere. Design industries basically draws reason to be and strenght from social movements and intuitions, from different cultures and is always a mixture of everything, a “macedonia”. It requires a lot of passion, a bit of right attitude, a lot of professionalism, a bit of madness.
5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry "success", what would it be?
Years ago I was pretty obsessed from hypnagogic images I used to play with before I fall asleep, those tiny and super-fast small sparkling objects you se at night, with close eyes. The project is quite hard to explain quickly, but in few words I based everything on the simple nature of a bean growing in the darkness. It was crazy, it was cool and totally mine.