1.What was your very first job?
Sales Representative in South Anatolia region in Turkey. I was the first woman as a sales resp.
2.Please describe, in your own words, what your job is and what work it entails.
Heading Global Marketing Function for Unilever Professional. I am responsible from portfolio, innovation, demand creation, to integrated communications.
3.How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you where you are today?
I graduated from Fine arts in uni. It was a life-altering experience to touch the mud and create something from nothing when I was 15.
4.In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative, and relevant?
Looking, listening, reading not to validate our assumptions, just for the sake discovery. Day dreaming is good.
5.If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation rather than its recognition or industry "success," what would it be?
Launching Maille Fresh Mustard. Re-imaging the product, experience, packaging, communication.
6.Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc.)
Copy writing and short videos.