Deborah LEONG

Vice President Creative Director | STILA

questionnaire

1.)        What was your very first job? 

My first design job was interning at Options magazine in London. That turned into a full time offer before I left college. That turned into jobs at Cosmopolitan, Company, Elle, Vogue, GQ and Esquire before launching Australian Marie Claire.

 

2.)        Please describe, in your own words, what your job is and what work it entails. 

I work in beauty and fashion. Currently VP Creative Director of Stila Cosmetics. Prior to that last year created a millennial skin care line called Naturally Serious exclusive at Sephora. My job is heavily executional which I love. Creating all aspects of the brand identity from seasonal campaigns, digital, video, model and product imagery, in store merchandising, events packaging and social content.

 

3.)        How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I grew up with my Mum buying British Vogue, was convinced I wanted to be a fashion designer as was a genius at making dolls clothes!! After a one year foundation art school exploring every aspect of fashion art and design, I decided to study graphic design instead.

After 8 years of working in the art department of the best magazine titles in London, observing top talent fashion and beauty editors and photographers followed by 2 years in Sydney I came to New York. Landing a head creative role at Bloomingdales that taught my everything about retail. This exposed me to working with incredible global brands.

From there I have switched back and forth between beauty and fashion, social selling, mass and prestige, all contributing to a full understanding of the fashion and beauty industry.

 

4.)        In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

My mind is a library of content old and new. I have an 18 year old who constantly challenges me to remain current and exposes me to a younger demographic. I get off a plane anywhere and head straight to where the innovation is happening in beauty, fashion, fitness and well ness.

 

5.)        If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 

Launching Naturally Serious, exclusive at Sephora last year. Working with the EVP of Peter Thomas Roth I started creating the brand identity as a consultant in my bedroom with my golden retriever at my feet. It has grown from 5 stores to 35, and over a course of 5 years its expansion in the clean beauty space will be huge. It will always feel like my baby, in part to the fact my son took part in the campaign and created much of the social video content. Launching brands is always so rewarding budgets are tight which forces you to be extra innovative.

 

6.)        Which creative disciplines do you commission most, and are most interested in seeing more of and why? (ie photo, film, social, experiential, vr, etc)

I work with an in house team of graphic designers, copy writers and videographers, and outside photographic teams. The newest talent needs to be able to be an art director/graphic designer/animator and shoot video and stills for social. In addition creatives that can write copy and truly tell a story I find the most interesting to meet. The industry has changed so much and the top talent is a hybrid of all creative skills.

jury

Image Project Manager | SAINT LAURENT
Dir. of Brand & Creative Mktg | WALT DISNEY
Art Producer | VANS
Creative Brand Director | STUDIO AHIRA
Storyteller Content & Campaigning | BREUNINGER
Creative Director | MCCANN
Brand Communication Manager | BREITLING
VP Global Creative | BUMBLE AND BUMBLE
Creative Director | DDB ATHENES
Head of Creative Op. | SPECSAVERS
Executive Producer | MINTED CONTENT
VP Creative and Video | SYNEOS HEALTH COMM
Art Director | H+K STRATEGIES
Head of Production | HAVAS GMBH
Creative Director | BEN BARBIER
CCO & Partner | BETC London
Content Director | CHARLOTTE TILBURY
Creative Director | HEIMAT
Chief Creative Officer
Marketing Director | COTY
ECD | HAVAS MUNICH
CCO | 60 LAYERS OF CAKE
Producer | PARFUMS CHRISTIAN DIOR
Head of Production | COTY LUXURY STUDIO
Sr Art Director | SEPHORA USA
Art Buyer | MARKS & SPENCER
e-Commerce & Marketing I ASTLEY CLARKE
Creative Director | 24S
Head of Design | LUCKY GENERALS
Executive Creative Director | REGIME AGENCY
Creative Content Producer | ADIDAS
Creative Director | BAUME WATCHES
VP Innovation Lab Marktg Global | ACCOR
Head of Creative | BLABLACAR
Art Buyer | BUREAU BRAUNE
Art Director | CHRISTIAN DIOR PARFUMS
Chief Strategy Officer | UBI BENE
Head of Creative | C&A
Creative Director I JAMIE BRUNSKILL LTD
H. of Brand Creative I THE COTSWOLD COMPANY
Creative Director | ICICLE
Art Director
Creative Director | SONY MUSIC
Senior Marketing Executive | PHILIPS
SVP Creative Director | MULLEN LOWE GROUP
EMEA Business Marketing Director | TWITTER
VP, Brand, Content, Community | CANADA GOOSE
Partner | FORECAST AGENCY
Exec. Creative Dir. I MULLENLOWE GROUP ITALY
Head of Digital Marketing | ZENITH WATCHES
Director of Production | FCB INFERNO
H. of Integrated Production | CRAFT WORLDWIDE
Communications & Marketing Director | AMI PARIS
Creative Lead | GOOGLE
Visual Director | VCCP
Producer | MOTHER LONDON
Head of Art| MOTHER LONDON
Creative Project Management / Art Buying | AESOP
Art Director Digital | CLARINS
Head of Marketing | VEEPEE ITALY
Creative Marketing Director | MAVODI
Internal Production Manager | NESTLÉ
Sr. Creative Producer | BBC CREATIVE
Art Buyer | PUBLICIS GROUPE
Executive Creative Director | INTERBRAND
Creative Lead | ADIDAS
Creative Director | SARTORIA
Creative Director | HERE
Owner & Creative Director I ALFRED
Executive Creative Director EMEA | HUGE INC.
Expert Fashion & Strategy
Founder / CEO | UND GRETEL COSMETICS
Creative Director I MADE IN AMSTERDAM
DESIGN professional and independent curator
Creative Director | GD Design
Senior Creative | BETC LONDON
Global Creative Director | BOURJOIS
CEO | DRAB AGENCY
G. Head of Image and Crea | MAKE UP FOR EVER
Creative Director | VANMOOF
Creative Production | TJX EUROPE
Creative Producer | SAMSUNG
Founder | FFF MILANO
Creative Director | SELECT WORLD
Founder & CD | L.O.V.E.
Executive Creative Director | TBWA / MCR
Sr Creative Excellence Mngr | COCA-COLA
Art Buyer | MARKS & SPENCER
Creative Director | SEPHORA
Communications Director | VILLE DE PARIS
Creative Director | TBWA/MEDIA ARTS LAB
Marketing & Comm Dir. | MARC JACOBS
Creative Director | WINKREATIVE
Creative Director | OGILVY MILAN
Senior Producer | KINGDOM FILMWORKS
Art Director | GQ ITALY
Executive Creative Director | BSUR
Brand Content Mngr | CHRISTOFLE
Creative Director | GOOGLE
Creative Producer | SUPERDRY
Director of Creative Services | BODEN
Creative Lead / S. Art Director | ADIDAS
Art Buyer | PUBLICIS CONSEIL
Global Head of Content I SOHO HOUSE GROUP
Chief Creative Officer | INBRAX Chile
Creative Director | SOLAR INITIATIVE
Creative Director | JUNG VON MATT
VP Design, Hair Care | PROCTER & GAMBLE
Art Director | COTY LUXURY
Head of Comm. & Brand content | PETIT BATEAU
Global Creative Lead | FACEBOOK
Communications & Image | HERMES
Senior Art Buyer | NEVEREST
Art Director | BB235
Director Brand Strategy | VOLKSWAGEN
Advertising Manager | FERRERO
Art Director Image | STUDIO LH
Creative Director | TOM HINGSTON STUDIO
Senior Art Producer | LEO BURNETT
Ex. Creat. Producer | PAHNKE MARKENMACHEREI
SVP/Head of Art | THE SUNSHINE COMPANY
Managing Director | VCCP
Creative Director | C100 STUDIO
Producer | NIKE
Founder & Creative Director | MACSIOTTI
Art & Project Director | PUBLICACIONES HERES
Director of Integrated Production | FCB NEW YORK
Chief Creative Officer | MADE.COM
Creative Director | BB235
Marketing & Communications | PERNOD RICARD
Dir. of Creative & Experiential | VERSACE
Mkg & Digital Director | PHILIP MORRIS INT.
Senior Creative Producer | BURBERRY
Creative Director | RAY-BAN
H. of Creative Production I MERCEDEZ BENZ
Creative Specialist | LEGO
Creative Director | MEDIA ARTS LAB
Managing Director | JUNG VON MATT/PLAY
Senior Integrated Producer | OLIVER AGENCY
Integrated Prod. & H. of Art Buying | PRODIGIOUS
Art Buyer | TRACK
Founder | CFS KRUG
Mgr Art Buying | PEEK & CLOPPENBURG
Chief Creative Officer | EARTHTODAY
ECD | META DESIGN
Creative Producer | SPECSAVERS
Creative Director I UNILEVER
Owner | FASHION COMMUNICATIONS GMBH
Digital Creative Director I PRINTEMPS
Creative Director I DDB
ECD | HAVAS DUSSELDORF
Communication Director | NESTLÉ | PROFESSIONAL
Vice President Creative Director | STILA
Creative Lead | IKEA
Area Marketing Director Europe | ALCON
Creative Lead | DUNE LONDON
Global Comm. Director Dairy SBU | NESTLÉ
Executive Producer | ANOMALY
Sr. Business Dir. & Brand Part. | HYPEBEAST
Communication Director | BATA
CD & Visual | DICKIES
Mktg Communications Manager | DESKO
Executive Creative Director | WE BELIEVERS
Chief Marketing & Innovation Officer | MISSONI
Creative Director | ADIDAS
Head of Digital I FREDERIQUE CONSTANT
Art Director | GRACE MARGETSON LTD
Creative Art Director | DLV BBDO
Chief Digital Officer | FRANCE TÉLÉVISIONS
Creative production & Art Buying VP | ZARA
Exe. Creative Dir. | LEO BURNETT
Art Director I CONDE NAST
Global Head of Creative Production | DIESEL
Co-Managing Director | HAVAS
Marketing Director | PEPSICO
Senior Creative Producer | WINKREATIVE
Creative Producer | AMAZON
Exec. Creative Dir. I 4CREATIVE
G. Brand & Partnerships Dir. I FINANCIAL TIMES
Head of Brand Marketing | MYKITA
Image Specialist I DIESEL
DG I CONTENT FACTORY BY PRODIGIOUS
Creative Director | YAM1111203
Executive Producer | MEKANISM
Creative Director | MISSONI
Integrated Producer | MULLENLOWE LDN
Head of Art Buying | BETC PARIS
Ad. Creative Director | M6
Head of Br. Id. and Comm. | NESPRESSO
Chief Creative Officer | WUNDERMAN THOMPSON
Digital Director | EVIAN
Chief Marketing Officer | BANQUE SYZ
Communication Director | GROUPE ROCHER
Executive Producer | BBDO BERLIN
Co-founder | BTWNLNS
Head of Art & Design I ANOMALY UK
Global Head of TV Prod. | BETC
Art Producer | SUSANNE NAGEL
Head of Marketing | DEICHMANN
Creative Director | DES CHEVAL
Creative Director | ESTÉE LAUDER
Creation Strategy | PHILIPS
VP / Head of Design & Packaging | BAYER
Head of Agency Producing | WIRZ
Image and Comm. Coordinator | LIU JO
Senior Integrated Producer | DYSON
Graphic Designer | UND GRETEL COSMETICS
Art Supervisor | PUBLICIS LUXE LANCÔME
Head of Creative I ELEMIS
Creative Director | BJL
Unit Creative Director | TLGG
Creative Producer
Executive Director | ARPER
Head of MBA Italy | MEDIACOM
Chief Creative Officer | VMLY&R
Senior Production Lead | ADIDAS
Creative Director | EBRU PINAR INC.
Tiphaine PLEOT
Global Head of Print | BETC
International Mktg. Director | ADIDAS
Art Buyer | MEDIA ARTS LAB/TBWA
Sr. Art Producer | CONVERSE
Head of TV Production | LEAGAS DELANEY
Global Creative Lead | LEGO
WPP Global Client ECD | VMLY&R
Creative Director | THE WOOLMARK COMPANY
Marketing & Communications Director | CHURCH'S
Content Manager | SAMSUNG
Creative Director | PUBLICIS MILAN
Communication Director | COLOSSAL MEDIA
Chief Crea. Officer | MULLENLOWE ITALY
Creative Dir. & Founder | RICCARDO RUINI STUDIO
Art Buyer | HERMÈS
H. of International Mktg | CHAMPAGNE RUINART
Social Media Influence Comm. Dir. | L'ORÉAL
Owner I SCHOBER DESIGN
ECD | HAVAS
Executive Creative Director I PUBLICIS LUXE
Head of Art Buying | PHILIPP UND KEUNTJE
VP Beauty & Perfume | DIPTYQUE
Inter. Marketing Director | ARMANI BEAUTY
Head of Creative and Prod. | VICTORIA BECKHAM
Art Director | DDB
Art Director | ROSAPARK
Brand Content Manager | HOGAN
Digital Marketing Lead | MCDONALD'S
Partner | FORECAST AGENCY
Executive Creative Director | VERIZON
Creative Director
Executive Creative Director | SERVICEPLAN
Digital & Communication Mgr | L'OREAL ITALY
Creative Director | CHEIL
Creative Producer | VOGUE
Communications Dir. | GRUPPO MAX MARA
ECD | GREY DÜSSELDORF
Creative Director | FACEBOOK
Sr Art Director | COTY PRESTIGE
Founding Partner | MOTEL COMPANY
Senior Strategist | MICROSOFT
VP Global Creative | ESTEE LAUDER
Operational Marketing Manager I CHLOÉ
Head of Mktg | K-WAY, BASICNET
Sr. VP Global Digital Mrktg | PIAGGIO
Executive Creative Director | TBWA\CHIAT\DAY\NY
Executive Creative Director | PUBLICIS GROUPE
Experience Design | PHILIPS
Creative Prod. Mngr. | UND GRETEL COSMETICS
Senior Art Director | DISNEYLAND PARIS
Senior Art Buyer / Art Producer | THJNK
Creative Director | CHARLESCANNON
Creative Brand Manager | PRIMARK
Creative Producer | ANTONI
Global Chief Marketing Officer | L’OREAL
Creative Director | THE&PARTNERSHIP LONDON
Sr. V.P Mktg Ope. & Photo Studios | PVH
Head of Creative & Campaign | GYMSHARK
Creative & Art Director | S.C.ARTROOM
Head of Digital / Design | RICHARD ATTIAS
Head of Global Marketing | UNILEVER
Sr. Marketing Manager | ADIDAS
Creative Director | AER SCENTS
Creative Producer | ZALANDO DE
Sr. Art Buyer | TRACK DE
Creative Director | JWT ITALY
Head of Art Buying and Art Production | BBDO BERLIN
Head of Communications | BORBONESE
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