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Claudia CALORI
Senior Marketing Executive | PHILIPS
Passionate marketer with international experience across multiple industries. Started her career working in Brand Management, and continued in brand and business roles for Procter and Gamble, Heineken, Nike, combining consumer insights and understanding with business acumen and strategic thinking. In June 2019, she joined Philips and is currently the General Manager for Garment Care, in charge of Core and New business.
questionnaire
- 1. What was your very first job?
- Shop assistant in a fashion store…while I was a student
- 2. Please describe, in your own words, what your job is and what work it entails.
- In a nutshell, I am in charge of inventing and bringing to market the devices to make your garments look best.
- 3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Was there a train of events that brought you to where you are today?
- I think I was about 16 and our high school teacher asked us what we wanted to do when we grew up, and I said “I want to work in advertising”, and since then I have been loyal to that calling, even if you might argue I focused not only on Brand but also on Business.
- 4. In a constantly changing world, how do you find inspiration to keep your work fresh, innovative and relevant?
- Talk to the most different people, read, keep a varied diet of ‘stimuli’, read, listen, ABSORB…in Nike we had a wonderful maxim: be a sponge!
- 5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
- Life Needs More Desperados, a campaign i worked on with W+K when I was Global Director for the beer brand Desperados. We reinvented the spirit of the Brand in an irreverent way. That work contributed to make us Creative Marketer of the year in 2015.
- Which creative disciplines do you commission most, and are most interested in seeing more of and why? Which of these disciplines are you most interested in seeing at CONNECTIONS? (ie photo, film, production, social, experiential, vr, cgi, animation etc) Film, social, CGI
