In 2014 Carlos joined Twitter as the Head of Brand Strategy for Spanish Speaking LATAM. 4 years later he moved to Dublin as the director of the EMEA Business Marketing team. All these after spending 15 years as a Creative Director in the advertising industry.
Carlos started his career in traditional advertising but then became an integrated Creative Director, developing traditional, digital, experiential and shopper marketing projects.
Today Carlos and his team are focused on establishing Twitter as an indispensable partner for marketers and agencies throughout Europe and the Middle East, creating the right Strategies and Campaigns to demonstrate the power and effectiveness of Twitter.