Bookmark/Search this post with
Alessandro MARZANI
Global Head of Creative Production | DIESEL
Alessandro is a globetrotter of the Fashion Industry. Born and raised in the suburbs of Milan, after his first experiences in several agencies and production house, he started his journey in the fashion world in the Digital Marketing & Communication department of Dolce & Gabbana. Moving to New York to see “the other side” he collaborated with W Magazine, Biba!, V Magazine, Style, Getty Images and several other brands. Coming back to Europe, he moved to Amsterdam to work at PVH on the launch of the Tommy x GiGi collaboration. In the 2016 he joined Diesel as Senior Creative Producer in the Marketing team, he is currently the Global Head of Creative Production.
Eclectic, driven by a constant curiosity, he applies a nerd approach in everything he does.
He has a dream: inject storytelling in fashion communication, keeping the aesthetic to create storie
questionnaire
1. What was your very first job? What does it feels like to look back at it?
At the very beginning of my career I was an Intern at MTV Italy. It was great and fun since I started experiencing the thrill of a live show. In few weeks I became the Master of Coffee Making (only Italian Espresso though ;) )
2. Please describe, in your own words, what your current job is and what work it entails.
As a Global Head of Creative Production, my team is in charge to develop and execute creative ideas from the concept to the final delivery, partnering with the in-house creative team or with external agencies. We are in charge to translate the vision of the brand into the execution of the assets, and accountable to ensure a consistent “tone of voice” in each touchpoint. Acting also as an “Image Manager” we are also liable to guarantee the quality of the executions.
3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I’m not proper a “creative person”, I prefer to describe myself as the link between creatives and the real world, very opinionated with a strong point of view. I have my own vision on how the creative industry changed lately: the traditional “creative duo” (copywriter + art director) is replaced by a new “duo” where a Creative Producer works closely with an Art Director who has a 360 approach. I always had this vision and I strongly believe it’s the right way to approach the creative world nowadays
4. In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I always had a kind of nerd approach, I love to be fed by the newness. I am super curious in a genuine way. I love to listen to people, to watch what other people are doing, to look in what is new and relevant, not only in the industry but in general in the world. This is my way to keep my vision fresh, always trying to be innovative and relevant
5. If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
I need to mention two I am very proud for different reasons. The first one is a video we created when I was in Dolce & Gabbana for the launch of a new bag (https://vimeo.com/111132092). I’m in love with it because it was something completely out of the box and so new for the brand. The second one is a recent project developed for Diesel: DEISEL (https://youtu.be/3pqRgD5Dg4c), I’m very proud of it because it’s a great example on how to produce a succesful and super creative idea that is also relevant for the fashion industry
