Tommaso MEZZAVILLA

Exec. Digital CD | ROBILANT ASSOCIATI

Executive Creative Director with a deep experience in many disciplines ranging from digital to classical advertising, event organization and music production. In his career he worked for brands such as TIM, Vodafone, Blackberry, Peugeot, Citroen, Saab, Ferrero, Mondelez, McDonald's, Campari, Versace, Discovery channel, Warner music, Durex and many others. Holder of  prestigious awards like Cannes Lions, Eurobest, Webby awards, One Show, D&AD, FWA and ADCI awards. As Tommy BASS he produced music ditribuited worldwide by Sony Music, Virgin music, Edel also for TV commercials and web. He as a passion for videogames and new technologies.

questionnaire

1. What was your very first job?

In 1996 I started performing as a DJ and speaker for a popular radio station. That was a fantastic experience that marked an important step in my life.

2. Please describe, in your own words, what your job is and what work it entails.
My job is in creating digital based and multi-platform campaigns with a strong creative and strategic approach. My aim is to motivate teams on pushing creative boundaries and discovering new disciplines.

3. How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?

I have been in the creative world since I was born. My father was a writer for the Italian Mickey Mouse magazine and my grandfather was probably one of the first art directors in Italy during the 50’s. My first approach to creativity was music, but during my life I approached to many different creative disciplines. My forward-looking attitude helped me to create many connections in my life. Working in music brought to graphic design, graphic design brought me to classical advertising, classical advertising brought me to digital and events.

4. In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?

I update my knowledge in many ways: using the internet of course, scouting in specific book-stores, but also travelling around the world and connecting with local creative people and being inspired by them.

5. If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?

The project is “The History of the Mausoleum of Augustus”. It was a big success for me but also a sample of Italian excellence. With this project we won many international awards like Cannes Lions, Eurobest, One show, D&AD and even the Webby award. I am very proud of it because with this simple and powerful project we brought Italy in the elite of the digital world.

jury

Digital Director | CHARRIOL
Storyteller Lead Content | E. BREUNINGER
Creative Director | DDB ATHENES
Head of Creative Operations | SPECSAVERS
Executive Producer | MINTED CONTENT
Head of Design | MARCEL WORLDWIDE
Senior Art Director | BOX MEDIA
Chief Creative Officer | BETC LONDON
Creative Director | PAUL BARRY DESIGN
CCO | 60 LAYERS OF CAKE
ECD | BEHAEGHEL CREATIVE STUDIO
Production Director | COTY BEAUTY
Sr. Art Director | SEPHORA
Brand Image Supervisor | SERGIO ROSSI
Content Producer | BULGARI
Media Director | BORBONESE
Senior Creative | AKQA
Head of Design | LUCKY GENERALS
Art Buyer | JUNG VON MATT
Executive Creative Director | REGIME AGENCY
Independent Art Buyer, Creative Producer
Creative Director | BAUME & MERCIER
VP Innovation Lab Marktg Global | ACCOR
Executive V.P. Creative | PUBLICIS MILAN
Creative Director | KUSMI TEA
Head of Creative | BLABLACAR
Head of Creative Services | ESCADA
Creative Director | BAD & PARTNERS
Head of Creative | C&A
Crea. Dir. | WIEDEN + KENNEDY AMSTERDAM
Creative Director | ICICLE
Image Director | M6
Creative Director | SONY MUSIC
Senior Marketing Executive | PHILIPS
Editor at Large and Creative Director | i-D ITALY
Executive Creative Director | THJNK
Sr Director Mktg Communications | LUFTHANSA
Creative Director | GRABARZ & PARTNER
Head of Art Buying & Prod. | LOUIS VUITTON
Director of Production | FCB INFERNO
Head of Integrated Production | CRAFT WW
Creative Director | GOOGLE ZOO
Visual Director | VCCP
Marketing & Comm. Dir. | ACQUA DI PARMA
Art Director | LA PRAIRIE
Head of Branding and Comm. | ENI GAS E LUCE
Head of Art | MOTHER
Creative Director | CUCCO
Creative Director | BUZZMAN
Creative Director | SARTORIA
Image Director | WOMEN SECRET
Creative Director | XXS AMSTERDAM
Executive Creative Director | HUGE
Creative Director | LDF STUDIO
Art Director | VERSACE
Creative Director | CLM BBDO
Creative Director | IRIS
Executive Creative Director | DLV BBDO
Creative Director
Communication Director | LONGCHAMP
Creative | UNDER ARMOUR
Chief Creative Officer | VANMOOF
Creative Producer | SAMSUNG
Creative Director | SELECT WORLD
Digital Director | CHRISTIAN DIOR COUTURE
Executive Creative Director | TBW/MCR
Marktg. and Comm. Dir. | JEAN-CLAUDE BIGUINE
Head of the creative studio | KENZO
Creative Director | SEPHORA
Creative Director | BULGARI
Head of Communication | UBS
Creative Director | MEDIA ART LABS
Event Designer | BULGARI
Art Director | GQ Italy
Executive Creative Director | BSUR
Creative Director | VACHERON CONSTANTIN
Head of Brand Communications | FERRETTI
Creative Director Expert
Creative Director | GROUP SWATCH
Arts & Luxury Goods Marketing Expert
Crea. Dir. | SOLAR INITIAVE / BEHIND THE ARC
Creative Director | CLICK UK
Creative Director | JUNG VON MATT
Executive V.P. Creative | MAZARINE
International Brand Image Manager | LONGINES
Editorial Director | LOUIS VUITTON
Creative Director | WE ARE SOCIAL
VP Design, Hair Care | PROCTER & GAMBLE
Chief Creative Officer | CEFT & COMPANY
Head of Digital | MOTHER
Chief Creative Officer | JUNG VON MATT
Creative Director | GEOMETRY
Director Brand Strategy | VOLKSWAGEN
Advertising Manager | FERRERO
Creative Director | R/GA
Head of Photography | BBC
Chief Creative Officer | GEOMETRY
Global Mktg Com. & Media Manager | KLM
Head of Creative | ELEMIS
Head of Art & Photographic | IRIS WORLDWIDE
Creative Director | PORTAS AGENCY
Founder & CD | MACSIOTTI
Marktg. & Comm. Art Director | PRONOVIAS
Creative Director | JUNG VON MATT
Chief Creative Officer | MADE.COM
Creative Director | CREATIVE SERVICES GmbH
CEO | YCCP GmbH
Brand Communications | PERNOD RICARD
Global Head of Brand Mgmt | DR. HAUSCHKA
Senior Producer | BIGSHOTS
Art Producer
Founder & CEO | INOX COMMUNICATION
Head of Art Buying | TRACK
Founder | CFS KRUG
Chief Creative Officer | EARTHTODAY
Creative Director | GOOGLE
Head of Production | SID LEE
Creative Director | DOVE
Deputy ECD | HAVAS MILAN
Owner | FASHION COMMUNICATIONS GMBH
Marketing Director | VOLKSWAGEN
Chief Creative Officer | R/GA
Executive Creative Director | HAVAS DUSSELDORF
Senior Art Director | OLIVER AGENCY
Creative Strategy | GOOGLE PARIS
Creative Lead | IKEA
Brand General Manager | KIKO COSMETICS
Global Vice President | L'OREAL
Sr. Creative Director | OSCAR DE LA RENTA
Sr. Global Manager | TOMMY HILFIGER
Mktg Communications Manager | DESKO
Chief Marketing & Innovation Officer | MISSONI
Art Director Expert
Chief Creative Officer | GREY
Digital Director | MACY'S
Creative Director | WE ARE PI
Chief Digital Officer | FREDERIQUE CONSTANT
Art Director | GRACE MARGETSON LTD
Creative Art Director
Global Creative Director | MINI
Global Head of Creative Production | DIESEL
Communication Dir. | FREDERIC MALLE Parfums
Creative Director | ITV
Creative Producer | AMAZON
Exec. Digital CD | ROBILANT ASSOCIATI
Creative Director | BRAVE
Head of Art Buying | BETC
Ad. Creative Director | M6
Head of Br. Id. and Comm. | NESTLE NESPRESSO
Chief Creative Officer | WUNDERMAN THOMPSON
Digital Director | EVIAN
CMO | BANQUE SYZ
Independent Art Producer
Creative Director | RCHD
Head of TV Production | BETC
Art Producer | SUSANNE NAGEL
Associate Director of Creative Services | BODEN
Creative Director | DES CHEVAL
Creative Director | ESTÉE LAUDER
Creative Director | BETC
Consumer Creation & Strategy Leader | PHILIPS
Image Director | HERMÈS
Sr. Art Director | ALTMANN + PACREAU
Executive Creative Director | BABEL
ECD | MULLENLOWE MADRID
Art & Photo Producer | IRIS WORLDWIDE
Chief Creative Officer | SOON IN TOKYO
Founder | MEG&YOU
Integrated Creative Lead
Creative Producer & Art Buyer | CALVIN KLEIN
Connections Manager | COCA COLA
Art Director | DESIGUAL
Global Head of Print | BETC
Digital Expert
ECD - Digital & Social | OGILVY PARIS
Sr. Art Producer | CONVERSE
Executive Creative Director | GEOMETRY
Creative Director | OGILVY AMSTERDAM
Creative Director | EMAKINA.CH
Marketing & Communications Director | CHURCH'S
Creative Design | LLOYDS BANKING GROUP
Creative Director | BETC ETOILE ROUGE
Creative Director | PSA PEUGEOT CITROEN
Creative Dir. & Founder | RICCARDO RUINI STUDIO
VP Creative & Design | COTY, LUXURY DIV.
Sr. Art Director | WUNDERMAN THOMPSON
Brand Marketing Senior Mngr | VERSACE
Chief Digital & Experience Officer | ILLYCAFFÈ
Executive Creative Director | TERRITORY
Social Media Influence Comm. Dir. | L'ORÉAL
Creative Director & Founder | DONALD SCHNEIDER
Head of Art Buying | PHILIPP UND KEUNTJE
Creative Director Expert
Head of Creative Production | VICTORIA BECKHAM
Chief Creative Officer | LEO BURNETT
Creative Director | CHEIL
Communication Dir. | MARELLA
Design Director | NIKE
Creative Strategist | FACEBOOK
Digital CD | THE BRAND UNION
Creative Director | PUBLICIS CONSEIL
Head of Mktg | K-WAY, BASICNET
Creative Director | TWOELF
Executive Creative Director | PUBLICIS GROUPE
Sr. Art Director | PHILIPS
Creative Director | ANGELINI BEAUTY
Senior Art Director | ...,STAAT,
Creative Director | VERRECCHIA & PARTNERS
Director Mktg & Comm. | COTY ITALIA
Executive Creative Director | DELOITTE DIGITAL
Head of TV Production | McCANN MILAN
VP Creative Director | NIKE
Creative Director | GIVAUDAN
Creative Brand Manager | PRIMARK
Brand Manager | MEDI
Creative Producer | ANTONI
Executive Creative Director | TBWA
Executive Creative Director | HEIMAT
Creative Director | WOLFSTREET
Executive Creative Director | SERVICE PLAN
Creative Director | ALLTOGETHERNOW
Creative Director | WIEDEN + KENNEDY
Creative & Art Director | S.C.ARTROOM
Creative Producer | NETFLIX
Art Buying Sr. | TRACK DE
VP Creative | BLUESTEM
Creative Director | JWT ITALY
Marketing & Comm Dir. | PIAGGIO
Head of Communications | BORBONESE