NON-TRADITIONAL

CREATIVE AWARDS WINNER CHICAGO 2017 CATEGORY
VR
HAPPY FINISH

Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. Eager to integrate virtual reality into the attraction, The View from The Shard turned to Happy Finish to develop a thrilling VR addition to enhance their already spectacular Skydeck view. With an adrenaline-fueled vision in mind and an 800ft drop at our disposal, our team went to work on ‘The Slide’, the world’s tallest virtual reality slide experience. The experience was created by combining an HD 360-degree image of the city with a highly-detailed CG replica of the Shard, along with a custom motion platform which mimics the movement of the VR content. The result is a multi-sensory thrill which sends users on an exhilarating slide ride which spiraling all around the Shard, paired with a truly unique view of London and its tallest skyscraper.  Since its mid-summer release, the experience has been featured on Good Morning Britain, the London Evening Standard, Business Insider, and more. In addition to these, reaction videos of the experience have gone viral, one in particular receiving over 18 million views in less than a week.

CREATIVE AWARDS

Editorial/Personal

PRINT
Editorial/Personal
WALTER SCHUPFER
Editorial/Personal
HEATHER ELDER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
DS REPS
Editorial/Personal
ANDERSON HOPKINS
Editorial/Personal
DS REPS
Editorial/Personal
QURIOSITY PRODUCTIONS
Editorial/Personal
ASHLEY KLINGER & CO.
Editorial/Personal
SARAH LAIRD
Editorial/Personal
WALTER SCHUPFER
Editorial/Personal
BRITE
Editorial/Personal
PLUM REPS
Editorial/Personal
LOOKING GLASS FILMS
Editorial/Personal
REDEYE REPRESENTS
Editorial/Personal
SARAH LAIRD
CREATIVE AWARDS

Advertising

PRINT
Advertising
REDEYE REPRESENTS
Advertising
AGENCY MJ
Advertising
TIM MITCHELL
Advertising
BEAUTY & PHOTO
Advertising
JANICE MOSES
Advertising
PLUM REPS
Advertising
ASHLEY KLINGER & CO.
Advertising
ALYSSA PIZER
Advertising
RAD REPRESENTS
Advertising
JANICE MOSES
CREATIVE AWARDS

Editorial/Personal

VIDEO
Editorial/Personal
TIM MITCHELL
CREATIVE AWARDS

Retouching

POST PRODUCTION
CREATIVE AWARDS

CGI

POST PRODUCTION
CGI
BRITE
CGI
TAYLOR JAMES
CREATIVE AWARDS

Advertising

PRODUCTION
CREATIVE AWARDS

Experiential

NON-TRADITIONAL
Experiential
HAPPY FINISH
CREATIVE AWARDS

Digital

NON-TRADITIONAL
CREATIVE AWARDS

VR

NON-TRADITIONAL