In 2018 Amsterdam bike brand VanMoof launched a new direction for their business, by introducing VanMoof+. A monthly subscription plan allowing anyone to ride a high tech bike for a low tech price.
VanMoof trusted us taking their first ever step into the animation world. We took on the challenge to take their brand design to the next level and set it into motion.
Next to this we worked closely together to create a visually interesting and understandable story to help sell their new subscription plan.
Staying true to their minimalist brand identity, we developed their visual language further in order to bring across the story and details of the subscription plan.
The future just rolled up.