We partnered with DigitasLBi to deliver Honda’s largest pan-European campaign to date. This involved building a bespoke virtual showroom and suite of vehicles in CGI for a range of online films. These were designed to engage viewers on a non-conscious emotional level, using our award-winning Engagement Insights® Consultancy Service.
Effective across 22 markets in 17 languages, this project required an army of automotive CG artists, animators and compositors, supported by our Cuttlefish®pipeline process. Engagement Insights® was able to uncover consumer responses using neuroscience techniques to measure and optimise visual impact.
We fused together live action video, CG animation and motion graphics, smoothly turning a large scale integrated production into a streamlined campaign launch. Altogether Saddington Baynes delivered almost 60 minutes of content for the 20 digital films: over 300 shots and 900 outputs for 4 different models.
The Honda ‘RVTD’ online campaign has successfully pulled prospects further down the purchase journey and closer to the dealer. Analysis proved that prospects that engaged with the Honda RVTD online experience:
• Spent 6 times or 13 ½ minutes longer on site
• Were twice as likely to enter the Honda Car Configurator process
• Were twice as likely to enter Honda’s ‘Book a Test Drive’ process