NON-TRADITIONAL

LeBook - 'Real View Test Drive'

 

We partnered with DigitasLBi to deliver Honda’s largest pan-European campaign to date. This involved building a bespoke virtual showroom and suite of vehicles in CGI for a range of online films. These were designed to engage viewers on a non-conscious emotional level, using our award-winning Engagement Insights® Consultancy Service.

 

Effective across 22 markets in 17 languages, this project required an army of automotive CG artists, animators and compositors, supported by our Cuttlefish®pipeline process. Engagement Insights® was able to uncover consumer responses using neuroscience techniques to measure and optimise visual impact.

 

We fused together live action video, CG animation and motion graphics, smoothly turning a large scale integrated production into a streamlined campaign launch. Altogether Saddington Baynes delivered almost 60 minutes of content for the 20 digital films: over 300 shots and 900 outputs for 4 different models.

 

The Honda ‘RVTD’ online campaign has successfully pulled prospects further down the purchase journey and closer to the dealer. Analysis proved that prospects that engaged with the Honda RVTD online experience:

 

 

 

•             Spent 6 times or 13 ½ minutes longer on site

 

•             Were twice as likely to enter the Honda Car Configurator process

•             Were twice as likely to enter Honda’s ‘Book a Test Drive’ process

 

CREATIVE AWARDS

VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

PRINT

Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
CREATIVE AWARDS

PRINT

Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
CREATIVE AWARDS

PRINT

Advertising
Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ARJOWIGGINS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
CREATIVE AWARDS

PRINT

Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE