Melco Resorts & Entertainment is one of the world’s largest integrated resort operators and an owner and developer of entertainment resort facilities around the world, with main properties in Asia.
Melco’s brand values are quality, design, craft and technology and continually pushing to deliver better and more beautiful products.
Woodwork was asked to create aspirational visuals to help support and drive the keynote speeches for CEO Lawrence Ho. The total of five animations were displayed during important press events announcing the company’s next steps.
The animations all have a custom style and approach, corresponding with the different topics of the speeches. Pairing strategic and visionary speeches with abstract graphic visualisations, and new project reveals with realistic textural architecture renderings. The challenge in these projects was creating an engaging visual story that compliments and emphasises the speeches using strictly abstract visuals.