VIDEO

Longchamp SS18 Mademoiselle Longchamp

LONGCHAMP

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Represented by
STUDIO PRIVATE

Featuring the effortlessly edgy supermodel-chic of Freja Beha Erichsen the project was Directed by Ujin Lin, a Studio Private collaborator for many years.

 

Longchamp’s inspiration for the Spring Summer 2018 “Mademoiselle Longchamp” collection was the urban adventuress – a stylish, liberated woman who doesn’t have to travel the world in search of new experiences, who chooses to explore her own city with fresh eyes. Strong, independent with a distinctly French luxury allure we wanted to recreate this spirit of adventure through a cut-out ‘picture postcard’ language that felt both modern and retrospective.

 

After first assisting in on-set supervision for the green screen capture of Freja we created a rich layering of multi-directional figures with shifting juxtaposed settings in Post-Production, working carefully to retain important textural details of hair, flowing fabrics and locations in a slick momentum of movement.

 

The look was furthered with clean motion retouching and bold, flat, graphic colours in grade that gave a contemporary view on epitomizing the modern flair of Parisian luxury while remaining whimsically true to the spirit of stylish adventure.

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VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
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Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
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Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
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Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
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PRODUCTION

Special Project
Special Project
ARJOWIGGINS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
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NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
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NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
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Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE