‘Step Right Up’ is a journey through contemporary Scotland. LA-based director Chris Sargent, Anonymous Content and LS Productions worked collaboratively to capture the human side to Scotland; the personality, the people, the humour.
Authentic casting and locations were key in the initial creative for this US campaign, and LS Productions looked after both and more. We cast 117 “real” people in the “real” world, including whisky distillery workers, local peat farmers and ceilidh groups. Epic landscapes, cityscapes, farmland and local bars were cleverly scouted to showcase the breadth of contemporary Scotland, while making this 4-day shoot feasible for our clients.