VIDEO

IVY PARK SS18 - Directed by Jonas Lindstroem

IVY PARK

Advertising
Represented by
STUDIO PRIVATE

Launching on International Women’s Day 2018 Beyonce’s activewear line IVY PARK revealed a campaign encouraging Women to find ‘their sport’.

 

With iconic film projects including Kendrick Lamar’s ELEMENT, KENZO, Hermès, Adidas and Zeit Magazine the project was Directed by Jonas Lindstroem, - a long standing collaborator of Studio Private.

Together we created a lifestyle-energy main edit along-side a series of social formats and cut-downs, each with a rich, deep and nostalgic mood to grading that places the campaign as a defining moment in progressive sports-lifestyle communication.

 

With “Strong Beyond Measure” as a strap-line the idea of strength is part of the brand. We created a pace and look that reflected an emotional strength, placed the viewer in the athletes shoes through warm yellows of the low setting sun and acidic fluorescent floodlights… while stills retouching further complemented the films rich twilight accents.

 

The campaign features a cast of athletes with varied backgrounds and skill-sets bonded by a love of sport. The group includes track athlete Risqat Fabunmi-Alade, singer IAMDDB, model Molly Smith, and cheerleaders from Ascension Eagles Cheerleaders, a charity youth program.

The impactful campaign radiated positivity in creating new role-models and inspiration while we re-spun the look of Athleisure.

CREATIVE AWARDS

VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

PRINT

Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
CREATIVE AWARDS

PRINT

Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
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PRINT

Advertising
Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ARJOWIGGINS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
CREATIVE AWARDS

PRINT

Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE