VIDEO

#iLoveYouCindy – FULL STORY – Reserved x Cindy Crawford x Dacre Montgomery – SS18 campaign

I LOVE YOU CINDY

Advertising
Represented by
WARSAW CREATIVES

I Love You Cindy tells a day in the life of the 80's fashion icon, Cindy Crawford. Dancing along a small suburban street, shooting a soap opera in studio, being picked up by Mr Monster to take part in a fashion photoshoot and finally, when sun goes down, appearing as the fitness guru of all times - Cindy Crawford in all her 80's glory. The objective of the campaign I Love You Cindy is to promote the clothing brand Reserved and their collection with an aesthetic referring to the '80s. The task was to create a film which would refer to this aesthetic through set design, colours and usage of film. Keeping at the same time a modern convention that would be attractive to both the young and the brand's more mature customers. To reach this, during the casting, the team chose Cindy Crawford and Dacre Montgomery - an attractive, multi-generational icon of the '80s that would be recognisable by the brand's mature customers and a rising Hollywood star (Stranger Things, Power Rangers) recognisable by the younger viewers. The campaign is completed with an original soundtrack from the '80s - Situation, by Yaz(oo).

CREATIVE AWARDS

VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

PRINT

Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
CREATIVE AWARDS

PRINT

Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
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PRINT

Advertising
Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ARJOWIGGINS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
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NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
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NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
CREATIVE AWARDS

PRINT

Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE