PRODUCTION

H&M

H&M

Special Project
Represented by
MONOTYPE

H&M needed a custom typeface to speak stylishly across all communications — from large-scale formats like in-store graphics to smaller size type on their website and seasonal look books. Monotype and The Studio collaborated on the design and development of exclusive typeface HM Amperserif. H&M wanted to develop a fuller typographic language that it could use in a range of contexts around the world. The brand approached Monotype to commission a companion serif typeface that would contrast and complement the existing HM Ampersand design.

This secondary typeface needed to speak authoritatively and stylishly across all of H&M’s communication.

Monotype’S Toshi Omagari, worked closely with Swedish design practice The Studio and H&M’s own marketing team to develop the HM Amperserif typeface – a design that follows the structure of HM Ampersand, but introduces greater flexibility for H&M’s typography. The brand needed to be able to present a clear global visual language, while maintaining its identity, and speak to a broad audience without compromising on design quality. 

HM Amperserif allowed H&M to establish its own fashionable typographic voice, with a full set of bespoke typefaces that can be used to address consumers around the world in a range of print and digital environments.

CREATIVE AWARDS

VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

PRINT

Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
CREATIVE AWARDS

PRINT

Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
CREATIVE AWARDS

PRINT

Advertising
Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ARJOWIGGINS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
CREATIVE AWARDS

PRINT

Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE