Shot for H&M Germany by Frederike Helwig and Donald Schneider Studio ‘Selected by Emre Can’ features the German Liverpool FC player off-field in an iconic Manchester location.
LS Productions knew from the onset which English locations would offer a bit of edgy history. This location was our first suggestion to our client Strange Cargo, in answer to their creative brief. Like all productions featuring footballers, this one-day shoot required managing the talent’s strict schedule, as well as the 40-person team. LS Productions provided the entirety of the local crew, including a DoP. Above and beyond this, it was LS Productions’ job to deliver a relaxed set environment for Can, where spontaneity could filter through the lens.