Created in October 2004 following the reorganization of TOTAL’s Chemicals branch, the group Arkema is holding world leading positions on 90% of its business portfolio. Operating in 50 countries, the group reports annual sales of 7.5 billion euros, thanks to the collective energy and the impressive research capabilities of its 19,700 employees. To represent the Innovative Chemistry, main vision for the group, Arkema needed a place where people could see and understand how the innovations of the group helps in their everyday lives. This is why Arkema let Bonjour Lab invest 220m2 at the heart of its headquarters to imagine, conceive conduct and product its custom-made showroom from scratch. Educational material for ones, sales tool for some, interactive lab for the others, the showroom let employees, customers, partners, shareholders or medias to jump into Arkema’s universe through a specific journey of 8 custom-made interactive installations. L’Atelier 4.20, more than a showcase, has been developed as an immersive place of experiment and experimentations.