For the launch of their new sneakers line called DEERUPT , adidas has organized a series of creative events in Paris, London, Manchester and Amsterdam. We have presented a custom-made interactive experience for those shows, to mark the entrance of
the invite only guests on the GRID, main pattern of the sneaker. Once the user places himself on the zone, he is then becoming the model of a 3D body scan that will, in real-time, reinterpret his body as a grid to create his personal DEERUPT avatar. At the end of the shoot, user gets an instant view of his video, projected on the screens in front of him: welcome to the Deerupt society. He also receives an email that contains digital versions of his experience such as the video of his shoot, a profile picture taken out of it and a packshot of pictures (cover, banner,...) so that he can share his experience on social medias. Our installation also came with a dedicated website where users can review their images and videos and access to a gallery of the contents made by the other
guests. We also made a social wall for the venue, which was automatically displaying the images and videos that have been shared on Instagram with the dedicated hashtag. Projected during the night, this wall was reacting to people’s presence. By moving in front of the wall, guests will be deforming, in real-time, the grid and its contents.