NON-TRADITIONAL

CREATIVE AWARDS WINNER BERLIN 2018 CATEGORY
Experiential

adidas Deerupt

ADIDAS

Experiential
Represented by
BONJOUR INTERACTIVE LAB

For the launch of their new sneakers line called DEERUPT , adidas has organized a series of creative events in Paris, London, Manchester and Amsterdam. We have presented a custom-made interactive experience for those shows, to mark the entrance of

the invite only guests on the GRID, main pattern of the sneaker. Once the user places himself on the zone, he is then becoming the model of a 3D body scan that will, in real-time, reinterpret his body as a grid to create his personal DEERUPT avatar. At the end of the shoot, user gets an instant view of his video, projected on the screens in front of him: welcome to the Deerupt society. He also receives an email that contains digital versions of his experience such as the video of his shoot, a profile picture taken out of it and a packshot of pictures (cover, banner,...) so that he can share his experience on social medias. Our installation also came with a dedicated website where users can review their images and videos and access to a gallery of the contents made by the other

guests. We also made a social wall for the venue, which was automatically displaying the images and videos that have been shared on Instagram with the dedicated hashtag. Projected during the night, this wall was reacting to people’s presence. By moving in front of the wall, guests will be deforming, in real-time, the grid and its contents.

CREATIVE AWARDS

VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

PRINT

Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
CREATIVE AWARDS

PRINT

Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
CREATIVE AWARDS

PRINT

Advertising
Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
CREATIVE AWARDS

PRODUCTION

Special Project
Special Project
ARJOWIGGINS
Special Project
LS PRODUCTIONS
Special Project
MONOTYPE
CREATIVE AWARDS

NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
CREATIVE AWARDS

NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
CREATIVE AWARDS

PRINT

Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE