NON-TRADITIONAL

Mission 2030 by Sjoerd Verbeek

ABN AMRO

Experiential
Represented by
ARTBOX

Dutch bank ABN AMRO aims to have all their clients’ homes, offices and their own real estate rated energy label A by 2030. In order to share this mission with the rest of the world a unique customer experience was open to the public during the ABN AMRO World Tennis Tournament in Ahoy Rotterdam. Visitors could step inside a house shaped like the ABN AMRO logo, right in the middle of the house a smaller, house was suspended with a bright light right in the middle. The light installation displayed 7 intricate laser-cut illustrations – designed by Sjoerd Verbeek. The illustrations show the issues, the goals and solutions forming a great spectacle of light and shadow on the walls. The light installation was accompanied by a voice-over focusing on all elements of the 2030 mission over the course of a few minutes. The installation provided an immersive, memorable and symbolically strong platform to convey the message of ABN AMRO.

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VIDEO

Special Project
Special Project
TWENTY TWENTY
Special Project
MAGNUM PHOTOS
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Editorial/Personal
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
ALYSSA PIZER
Editorial/Personal
KINTZING
Editorial/Personal
SHOTVIEW MGMT
Editorial/Personal
NINA KLEIN AGENCY
Editorial/Personal
WARSAW CREATIVES
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Still Life
Still Life
THE OPERATORS CREATIVE
Still Life
NINA KLEIN AGENCY
Still Life
STILLSTARS
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Advertising
Advertising
KLEIN PHOTOGRAPHEN
Advertising
ONE HUNDRED BERLIN
Advertising
TWENTY TWENTY
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PRODUCTION

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Special Project
ARJOWIGGINS
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LS PRODUCTIONS
Special Project
MONOTYPE
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NON-TRADITIONAL

Social
Social
YKONE
Social
YKONE
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NON-TRADITIONAL

Experiential
Experiential
BONJOUR INTERACTIVE LAB
Experiential
BONJOUR INTERACTIVE LAB
Experiential
MRS ROBINSON PHOTOGRAPHY
Experiential
ANALOG / DIGITAL
Experiential
HAPPY FINISH
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PRINT

Personal
Personal
SHOTVIEW MGMT
Personal
SHOTVIEW MGMT
CREATIVE AWARDS

PRINT

Special Project
Special Project
SHOTVIEW MGMT
Special Project
ONE HUNDRED BERLIN
Special Project
KINTZING
Special Project
KLEIN PHOTOGRAPHEN
Special Project
MAGNUM PHOTOS
CREATIVE AWARDS

POST PRODUCTION

Retouching
Retouching
PX GROUP
Retouching
TAYLOR JAMES
Retouching
MONOTYPE