Bianca MANZANA DE AGUSTIN

Global Visual Director | BERSHKA

Bianca Manzana de Agustin, has spent the last 10 years working in the fashion industry. Currently based in Barcelona Bianca is leading the global image of Bershka, the second most successful fast fashion brand after Zara within the Inditex group. Bershka delivers the latest trends for the teenagers shaping youth culture. Prior to Bershka, Bianca spent seven years in Amsterdam working for Tommy Hilfiger and Calvin Klein, part of PVH Corporation. Leading and growing the creative team, as well as hands-on art director, she elevated and pushed the brands forward.

questionnaire

What was your very first job? 

 Delivering bread to people's homes, in the weekends. To get money for a school trip.

Please describe, in your own words, what your job is and what work it entails.

 I look after the image of Bershka, ensuring brand alignment across all platforms. It includes creating campaigns, lookbooks, online & social media content, instore materials, and overseeing everything that involves or effects the brand image.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 

I think I was around 14 and I went to the school guidance office and found a brochure from an advertising school where they offered art directors courses. While reading the course description I realised that this was something I wanted to do. 

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 

I try to have an open mind, be aware of what is going on around me. Take time to break my normal routines, through travelling, visiting exhibitions and meet and collaborate with people to get different views and opinions on things.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?  

My graduation project - A study on fashion photography.

jury

Head of TV | HAVAS WORLDWIDE
Managing Director | BEHIND THE SCENES
Deputy Head of Art Buying | JUNG VON MATT
Editor | I-D MAGAZINE
Head of Creative Services | ESCADA
Creative Director | NIVEA
Founder | BUREAU BRAUNE
Head of Production & Casting | CLOSED
Crea. Director & Partner | EDENSPIEKERMANN
Global Mktg & PR Dr. | MYKITA
CD/ Head of Design | KOREFE KOLLE REBBE
Head of Creative | ASOS
Creative Digital Director | DDB Hamburg
Head of Art Buying | KOLLE REBBE
Mktg Manager | LIEBESKIND
Exec. Creative Director | SCHOLZ & FRIENDS
FOUNDER | MFK PUBLISHING
Creative Director | HESS NATUR
MD & Partner | SERVICEPLAN Berlin
Head of Art Buying
Creative Director | LEO BURNETT-LAEUFER
Exec. Creative Director | SERVICEPLAN
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Founder & CD | CEE CEE CREATIVE
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Creative Director | JUNG VON MATT / SAGA
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Senior Art Director | DONKEY
Global Brand Management | ZALANDO
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Creative Director
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Creative Director | MARIO LOMBARDO
Mktg Manager Lifestyle | PUMA
Creative Director
Global Visual Director | BERSHKA
Creative Director | ANTONI
Manager Brand Marketing | LIEBESKIND
Art Director | GQ GERMANY
Head of Art Buying | SCHOLZ & FRIENDS
Creative Director
Cr. Director | DIRK & PHILIP KOMMUNIKATION
Chief Brand Officer | RIMOWA
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Director Brand Design | ADIDAS
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Art Buyer | ANTONI GmbH
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Chief Creative Officer | LEO BURNETT
Creative Director | THJNK
Design Director | BAUME ET MERCIER
UX Creative Director | DDB
Artistic Director | MONCLER
CD / H of Photography | DEEPBLUE NETWORKS
European Digital ECD & Dusseldorf CCO | HAVAS
Owner | ROSENDAHL Berlin
Head of TV & Film | ANTONI
Head of Global Creative | ESPRIT
EDITOR IN CHIEF | INTERVIEW
Creative Director
Creative Director | STUDIO SCHILLER
Founder | YES IDEAS
Marketing Manager | CONVERSE
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CD & Founder | DONALD SCHNEIDER STUDIO
Head of Photography | RED BULLETIN
Brand Mktg Manager | ESPRIT
Brand Marketing | NIKE
Art Director & Co Founder | KALTBLUT
Glbl Head of Comm. & PR | ZALANDO
Partner & CD | KABOOOM ADVERTISING
CEO / Creative Director | THE GARAGE
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Chief Creative Officer | OGILVYONE
Photo Editor | GERMAN VOGUE
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VP ECD Continental Europe | SAPIENTRAZORFISH
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Owner / Partner | SOLOMON WINTER
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